Brand Marketing – Page 155

Revolutionising marketing and customer experience with Generative AI

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

Even though over 51 percent of marketers have started using Gen AI tools to some extent, the broader enterprise impact remains relatively limited outside of a few pockets. To unlock the full potential of generative AI, it is crucial for marketing teams to proactively drive adoption within their workflows, writes Arun Pattabhiraman, chief marketing officer, Sprinklr.

Booking.com focused on Tier 2-3 cities, religious and spiritual travel in India: APAC MD

Over all, Laura Houldsworth also remains extremely optimistic about the travel industry in 2024. “We have seen that travel remains incredibly resilient, which is good for all of us in the industry. We are seeing that worldwide, across Asia Pacific and increasingly so across India. We have seen record numbers for the last two years when we think there was initial sense of revenge travel in 2022, we saw globally 900 million room nights booked.

“We have seen that travel remains incredibly resilient, which is good for all of us in the industry,” says Laura Holdsworth, managing director (MD) and vice president (VP), Asia Pacific (APAC), Booking.com.

Visa CEO highlights UPI’s opportunity for collaboration and growth in India’s fintech scene

The pandemic accelerated the shift towards digital payments, and UPI has emerged as the preferred platform for seamless financial transactions.

Visa’s CEO praises Indian fintechs for driving financial inclusion with QR payments, and highlights global potential of India stack.

Apple – US antitrust lawsuit: Regulators accused iPhone-maker of monopolizing smartphone markets, “unlawful exclusionary behaviour”

Apple's commitment to privacy questioned as company settles Siri lawsuit

After antitrust lawsuits against Alphabet’s, Google, Meta Platforms and Amazon.com, US lawmakers have accused Apple of monopolizing smartphone markets.

IPL 2024: Hindware partners with RCB and Punjab Kings as an associate sponsor

Hindware extends its association as the associate sponsor for Royal Challengers Bengaluru (RCB) for the second consecutive year. In addition, Hindware solidifies its longstanding partnership with Punjab Kings for the third consecutive year as a sponsor.

The recent unveiling of the Royal Challengers Bengaluru jersey showcased Hindware’s placement on the non-leading arm of the players. The Hindware logo will adorn the helmets and caps of the Punjab Kings players.

Ad body ASCI to help advertisers get ready for digital data protection law

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

ASCI has released a whitepaper in collaboration with legal firm Lexplosion to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.

Nissan Motor India names Saurabh Vatsa as managing director

Vatsa succeeds incumbent Managing Director Rakesh Srivastava who retires this year on March 31, 2024.

Vatsa will report to Frank Torres, President at Nissan India Operations and Region Divisional Vice President of Business Transformation (AMIEO).

Centuary Mattress joins Sunrisers Hyderabad as official sleep sponsor for Tata IPL 2024

As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers.

Centuary mattress also commands a solid market share across Andhra Pradesh and Telangana region. As a brand that is deeply rooted in Hyderabad, this partnership will help Centuary in further strengthening its presence in the Deccan community while also enhancing its brand visibility on a national scale.

How “Unilever Wife” Madhabi Puri Buch is applying FMCG Giant’s strategy on Indian stock markets

Buch highlighted the collaborative efforts between SEBI and the financial industry to explore sachetisation strategies for mutual funds. She pointed out that while the industry currently deems a Rs. 500 monthly SIP (Systematic Investment Plan) as profitable, there is a need to make smaller denominations, such as Rs. 100 or Rs. 250, economically viable. (Image source: Moneycontrol)

SEBI Chairperson, Madhabi Puri Buch, delivered a compelling speech at News18’s Rising Bharat Summit 2024, emphasising the transformative potential of sachetisation in financial products, drawing parallels to the success of the sachet model in the shampoo market.

Havas launches Conran Design Group network; Creative branding agency in France to be renamed W Conran Design

The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.