Brand Marketing – Page 154

Mumbai Indians’ sponsorship value soars by 20 percent in 2024 IPL season

The new partners in 2024 include Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton.

12 new brands have been roped in by the team taking the total brand tally to 26.

Zomato uses contextual advertising in new IPL campaign; collaborates with multiple celebrities

By bridging the gap between cricket and food enthusiasts, Zomato's campaign creates a symbiotic relationship that is aimed at enhancing the overall experience for fans nationwide.

Zomato has created over 900 assets spanning platforms like CTV, Print, Outdoor and cricket affinity apps.

L’Oréal Professionnel to introduce Indian Hairdressing Awards on JioCinema

Joint press statements confirmed that Karan Johar, along with his friend and Dharma Productions CEO Apoorva Mehta, will retain creative and administrative control.

Judging their art and technique will be a panel featuring the film maker – Karan Johar, Min Kim, the L’Oréal Professionnel global color ambassador, – and a line-up of Bollywood celebrities.

Zomato changes ‘pure veg’ to ‘veg only’ post backlash

omato founder and CEO Deepinder Goyal announced the launch of the "Pure Veg mode" delivery service on Tuesday, keeping in mind the dietary preferences of its pure vegetarian customers.

Earlier this week, Zomato had come up with a new kind of service, catering only to the pure vegetarian customers.

Madison World reveals new look on 36th anniversary

Lara Balsara Vajifdar, executive director , Madison World, said, “We have always been pioneers in the realm onfinnovation nd ideation. Our brand new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values.”

The new branding showcases the agencies commitment to staying at the forefront of the advertising and media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable, the company said in a press release.

Revolutionising marketing and customer experience with Generative AI

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

Even though over 51 percent of marketers have started using Gen AI tools to some extent, the broader enterprise impact remains relatively limited outside of a few pockets. To unlock the full potential of generative AI, it is crucial for marketing teams to proactively drive adoption within their workflows, writes Arun Pattabhiraman, chief marketing officer, Sprinklr.

Booking.com focused on Tier 2-3 cities, religious and spiritual travel in India: APAC MD

Over all, Laura Houldsworth also remains extremely optimistic about the travel industry in 2024. “We have seen that travel remains incredibly resilient, which is good for all of us in the industry. We are seeing that worldwide, across Asia Pacific and increasingly so across India. We have seen record numbers for the last two years when we think there was initial sense of revenge travel in 2022, we saw globally 900 million room nights booked.

“We have seen that travel remains incredibly resilient, which is good for all of us in the industry,” says Laura Holdsworth, managing director (MD) and vice president (VP), Asia Pacific (APAC), Booking.com.

Visa CEO highlights UPI’s opportunity for collaboration and growth in India’s fintech scene

The pandemic accelerated the shift towards digital payments, and UPI has emerged as the preferred platform for seamless financial transactions.

Visa’s CEO praises Indian fintechs for driving financial inclusion with QR payments, and highlights global potential of India stack.

Apple – US antitrust lawsuit: Regulators accused iPhone-maker of monopolizing smartphone markets, “unlawful exclusionary behaviour”

Apple's commitment to privacy questioned as company settles Siri lawsuit

After antitrust lawsuits against Alphabet’s, Google, Meta Platforms and Amazon.com, US lawmakers have accused Apple of monopolizing smartphone markets.

IPL 2024: Hindware partners with RCB and Punjab Kings as an associate sponsor

Hindware extends its association as the associate sponsor for Royal Challengers Bengaluru (RCB) for the second consecutive year. In addition, Hindware solidifies its longstanding partnership with Punjab Kings for the third consecutive year as a sponsor.

The recent unveiling of the Royal Challengers Bengaluru jersey showcased Hindware’s placement on the non-leading arm of the players. The Hindware logo will adorn the helmets and caps of the Punjab Kings players.