Brand Marketing – Page 153

TATA IPL 2024: Meet all the team captains

Fairplay app 'illegally' streamed IPL matches

The 17th edition of the Indian Premier League (IPL) kicked off this week, with ten teams competing until May 26, 2024. The opening match featured Chennai Super Kings (CSK) against Royal Challengers Bangalore (RCB). The captains for each team are eagerly anticipated as they lead their squads in pursuit of IPL success.

Thums Up launches Toofan campaign for ICC T20 World Cup

Thums Up, India has launched Toofan: the Thums up branded exclusive chartered plane as part of its latest campaign, ’World Cup ka Toofani Tour’ to the ICC T20 World Cup.

The campaign features Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan.

Haier announces partnership with JioCinema as the digital streaming sponsor for IPL

With a focus on establishing a strong connection with Indian audience, Haier has embraced a digital-first approach.

In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others.

WinZO collaborates with Carry Minati for Bharat Tech Triumph initiative

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

WinZO had launched the ‘Bharat Tech Triumph’ initiative to enhance the global export of culturally relevant games and related technology originated in Bharat.

IPL: How it all started and ad man Piyush Pandey’s role in the IPL’s creation

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

The IPL’s journey from humble beginnings to the world’s most popular cricket league is a remarkable tale of vision to victory.

VI John partners with Lucknow Super Giants as grooming partner

The personal care brand Vi John on announced that they shall be the Official grooming partner of the Lucknow Super Giants Team in the upcoming T20 season 2024.

The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament.

Mumbai Indians’ sponsorship value soars by 20 percent in 2024 IPL season

The new partners in 2024 include Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton.

12 new brands have been roped in by the team taking the total brand tally to 26.

Zomato uses contextual advertising in new IPL campaign; collaborates with multiple celebrities

By bridging the gap between cricket and food enthusiasts, Zomato's campaign creates a symbiotic relationship that is aimed at enhancing the overall experience for fans nationwide.

Zomato has created over 900 assets spanning platforms like CTV, Print, Outdoor and cricket affinity apps.

L’Oréal Professionnel to introduce Indian Hairdressing Awards on JioCinema

Joint press statements confirmed that Karan Johar, along with his friend and Dharma Productions CEO Apoorva Mehta, will retain creative and administrative control.

Judging their art and technique will be a panel featuring the film maker – Karan Johar, Min Kim, the L’Oréal Professionnel global color ambassador, – and a line-up of Bollywood celebrities.