Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.
Category: Brand Makers
Simply Speaking: Success is a subjective phenomenon where the network matters beyond its measure
Success is networked, collaborative and functions as a reputational feedback loop.
CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer’s loss and more
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.
Bookstrapping: The Man Who Bent Light by Narinder Singh Kapany
The fusion of ‘science as a universal need’ and ‘religion as a universal truth but private practice’ emerges beautifully from this book. Bookstrapping Rating: 3.5 stars
Shashank Mehta on why The Whole Truth is on an Instagram break
At a time when every brand wants to be on the top of their Instagram game, The Whole Truth decided to log off and take a break. What led to this decision? Mehta and his team weren’t thrilled with the content they were putting out. “Dancing to trending music and pointing to corners of the screen with cluttered text boxes didn’t seem right,” he says. In a freewheeling chat with Storyboard18, Mehta opens about why his brand decided to go on an Instagram break; the risks involved with this, lessons from Unilever; featuring in his own brand’s commercials and more.
Why some sporting bodies need to look beyond tactical brand partnerships
“Many sporting bodies (not all) still see brands and companies as cash sources, and thus most of the partnerships are short-term tactical ones.” – Arnab Roy, vice president and head-marketing, Coca-Cola India and Southwest Asia.
Simply Speaking: Wisdom of crowds leading to a ‘reputation’ for a brand, institution or individual
Reputation is the main output of collective intelligence. But who builds the reputation of the reputation builders? Learn how brands gain a reputation and how that is more important than ever before in today’s information dense world.
Airtel Payments Bank ropes in Shilpi Kapoor as chief marketing officer
Shilpi Kapoor will lead all marketing and corporate communications.
Malvika Mehra joins The Good Glamm Group as chief creative officer
Malvika Mehra is the latest in a long list of ad executive to switch over to the client side in recent years.
The Great Skills Reset: Are you a ‘da Vinci marketer’?
“When you find those rare Leonardo da Vinci marketers, over-promote them, over-reward them, keep them in the company at whatever cost,” says Mastercard’s global CMO Raja Rajamannar