Category: Brand Makers

CXO Moves: Dabur’s Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India

Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its chief growth officer.

Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India’s new chief growth officer.

CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group

Flipkart senior VP Prakash Sikaria has quit to start his own business, Narayana Health has a new chief marketing officer, and Rachin Khanijo is Sony Entertainment Television's new marketing head. Representative Image via Unsplash

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Bookstrapping: The Last Days of Roger Federer: And Other Endings

Geoff Dyer’s canvas, of course, is beyond just Roger Federer; he touches upon jazz, Bob Dylan, movies, drugs, Friedrich Nietzsche, Ludwig van Beethoven (above). (Illustration: Perrant via Wikimedia Commons 3.0)

Geoff Dyer’s category-defying piece of writing cannot sit in biography or self-help and yet has elements of both. Dyer focuses on the accomplishments of uncouth geniuses who wrote their own rules when their beautiful youths were over, writes @OfficialReetaRG Bookstrapping Rating: 3.5 stars

The Great Skill Reset: Why startups should always be careful with designations

It is very expensive to train inexperienced marketing chiefs on the job as the startup scales rapidly.

Small companies with limited resources end up handing out big designations to inexperienced folks. One of the biggest departments that has seen this kind of hiring is marketing. In the long run, it can hurt the company and brand.

NODWIN Gaming’s marketing spends go over Rs50 crore in the last one year

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.