Brand Makers – Page 294

Simply Speaking: Brands Need Editors. Here’s Why.

Stories serve as fundamental ingredients in allowing people to create a shared sense of being. Shared stories lead to shared values which in turn leads to a shared world view. This calls for attention to the goings on in the world as an Editor would give it. (Representational image Mayur Deshpande via Unsplash)

The rise of brand journalism signals an exciting time in media, and it shows no signs of slowing down.

There will be a complete change in how people perceive real money gaming: Deepak Gullapalli

Deepak Gullapalli, Founder & CEO, Head Digital Works

In an exclusive chat with Storyboard 18, Deepak Gullapalli, Founder and CEO, Head Digital Works talks about change in messaging, growing marketing spends, getting Shah Rukh Khan as brand ambassador and perception change around real money games

What Herman Melville’s Moby-Dick teaches us about leadership

'Ahab, who's the captain of the ship, is a charismatic leader and he loves his people, but he's driven by personal ambition to take revenge on the whale. And he basically sinks the ship.' (Representational image: Zoltan Tasi via Unsplash)

Leaders on leadership and how to build careers: Godrej’s Sudhir Sitapati shares a business lesson from a classic and what he looks for in young leaders.

Advertising is in the position where tobacco was: IPG’s Arun Kumar

Arun Kumar, Chief Data and Technology Officer, IPG

Part of the blame for this position the industry is in lies with marketers who “don’t talk about what they do and why it is valuable,” says IPG’s Chief Data and Technology Officer, Arun Kumar

There is an opportunity for building a better agency, not just a different one: Manja’s Prajato Guha

Manja founders Prajato Guha, Arvind Krishnan.

Founders of Manja, the newest shop on the ad block, on their new company, business model, clients and why hiring remains the biggest challenge.

The communication business today is a meme. Transient. Flippant. Momentary. Joke

Any pitch that the clients call is a free show and two dozen agencies line up to mount a variety entertainment show. (Representational image: Markus Winkler via Unsplash)

Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on

CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head

Accenture appointed Devyani Ozarde as managing director - media and entertainment, and Ashutosh Bhatt has joined Ananta Capital as operating partner and chief growth officer, among other key people movements this week. (Representational image: Mohammad Bagher via Unsplash)

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Bookstrapping: Upgrade by Blake Crouch

Representative Image via Unsplash

As our reviewer closed this book, this is what she understood of its message – ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars

NBA’s Mark Tatum: We are building the ecosystem in India to show kids a pathway

NBA deputy commissioner Mark Tatum

Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA’s popularity in India, the market’s potential and efforts to unlock new audiences.

Brands that take a sharp view of growth will win market share: Meta’s Sandeep Bhushan

Sandeep Bhushan

Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.