Brand Makers – Page 297

CXO Moves: Moving in, up and out to the client’s side

(Representational image: Michele Bitetto via Unsplash)

Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.

Unfiltered credit where credit is due

As an industry, we can do better to celebrate creators more. (Representational image: Vlad Hilitanu via Unsplash)

Hear from one of the makers of India’s most-awarded campaign ever – The Unfiltered History Tour, at the Cannes Lions about the culture of credit sharing in the new generation of Indian advertising.

Bookstrapping: Unsung Genius – A life of Jagadish Chandra Bose

A picture of Jagadish Chandra Bose in the May 1920 edition of 'Popular Science' magazine. During his lifetime, Bose received many accolades, but not the Physics Nobel Prize, which some say should have been shared with him. (Image via Wikimedia Commons)

The key message in ‘Unsung Genius’ by Kunal Ghosh revolves around Bose’s enthusiasm about bringing the study of science to the masses and his passion for scientific education and public lectures, despite his failing health. Bookstrapping Rating: 3.5 stars

Making of VMLY&R India’s Grand Prix winning campaign

Maxx Flash and VMLY&R claim that the packaging of The Killer Pack is lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed of in garbage dumps, thus helping to break the cycle.

Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.

Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity

'The Unfiltered Tour' for VICE World News. Dentsu Creative Group India CEO Amit Wadhwa says the aim of The Unfiltered History Tour was to decolonise a part of the Internet and make it educative.

Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.

The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’

Wall paintings were an important aspect of 'The Missing Chapter' campaign, to give people visual aids to relate to in their local culture, according to P&G's Akhil Meshram.

P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.

Netflix India ropes in former Dentsu International CHRO, Rohit Suri

Rohit Suri has joined Netflix India as head of talent.

Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer

Bookstrapping: A review of Reggie Fils Aime’s Disrupting the Game

Representative Image via Unsplash

The book is a “business memoir” in which the reader learns that Reggie Fils Aime ‘lived his life at the intersection of capability and opportunity.’ Bookstrapping Rating: 3.5 stars

Meet the 7-year-old Indian gaming influencer, VivOne

While Vivone is living every child’s dream of dedicated screen time and gaming hours, he is being flooded with offers from esports organizations to be a streaming partner.

The first-standard student and gamer VivOne is being approached by brands every day. Here’s a peek into the life of the young gamer.

I want to create leaders who are better than me: Suresh Narayanan

Tests on Cerelac products available in India showed an average of over 2.7g of added sugar per serving.

“Compassion over competence in a crisis. There are very competent people. The world is full of very bright people. But at this stage nobody wants to see the cranial capabilities or the intellectual capabilities of the CEO. They want to see the compassion of the CEO. The leaders of the future have to be outstandingly good human beings. You can be competent, brilliant, qualified from the best institutions but if you don’t have a heart that beats at the right speed for your people, you can’t call yourself a leader.”