Category: Brand Makers

Best advice Piyush Pandey has given to his brother Prasoon Pandey

On his brother, Piyush Pandey, Prasoon says, "The kind of human being he is sets him apart. We all know that he is brilliant with his ideas, what makes him special is he values the relationships he builds, and that reflects in the teams he leads. He not only protects them, he nurtures them and takes care of them."

Prasoon Pandey, director, Corcoise Films, talks about how his older brother and legendary adman Piyush Pandey jams with him to crack ideas, thinks from his heart, and nurtures his team.

Why Ogilvy’s Piyush Pandey and Pidilite’s Bharat Puri have an unbreakable bond

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol. Here’s what Puri had to say about his long-term partner-in-crime Pandey. (From left to right: Piyush Pandey and Bharat Puri)

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol.

TRAI Chairman: Major initiative to check spam calls hits legal roadblocks under newly passed DPDP Act

Vaghela stated that the issue of spam calling is a huge challenge that is being faced by multiple countries. However, the solution to this problem is not banning all advertisers. He mentioned that TRAI recommendations could be a possible way out. (Image sourced via YouTube)

TRAI Chairman PD Vaghela said spam issues are proving to be a huge challenge. But the answer was not to ban all advertisers.

Bengaluru’s terrible traffic: Kids return from school at night, techies stuck for hours

ORR being Bengaluru’s tech corridor, techies were perhaps the worst-affected by the jam. In view of the unusual congestion, traffic police issued an advisory asking IT companies to delay logout time for their employees. (Representative Image: via Unsplash)

A massive congestion on Bengaluru’s Outer Ring Road (ORR) led to commuters spending hours stuck in traffic. There were reports of some school buses dropping children home at night.

CTV Rising: 33 percent of urban Indian Connected TV users do not watch linear TV at all

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Over 50 percent of who watch content that is 21 min or longer on the large screen, marketers in India will now also have the ability to leverage two new advertising solutions specific to this audience.

Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI

"Marketers who lead communications must remember that the endeavour for a cleaner, greener planet is a collective effort that transcends individual brands, demanding unity and concerted efforts to inspire and engage audiences," says Schneider Electric India’s Rajat Abbi.

Schneider Electric India’s chief marketing officer says the company uses AI to optimise operations and for programmatic media buying, significantly improving ROIs from media spends.

They are happy that I’m not going away to the Himalayas: Ogilvy’s Piyush Pandey

Ogilvy's Piyush Pandey states, "My belief from day one has been that I don't work for clients. I don't work for brands. I work for the people it reaches. If that is your starting point, then you will make a difference. That has been my biggest learning." (Pictured: Devika Seth Bulchandani and Piyush Pandey)

Piyush Pandey and Ogilvy’s global CEO Devika Bulchandani on succession planning, leadership, talent and the India story.

Piyush Pandey and Ogilvy: A look back at Indian advertising’s greatest innings

As it goes in the nineties' Cadbury ad, kuch khaas hai hum sabhi mein, there is something extra special about Piyush Pandey. His work has proved to be an inspiration across generations. His ideas and words have cut across India and the world. (Imaging: Triparna Mitra)

The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising’s greatest innings.

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.