Brand Makers – Page 226

TIPS appoints Hari Nair as chief executive officer

Joining ByteDance in 2019, Hari Nair led the South Asia region for music partnerships and licensing for all ByteDance, launching their music streaming service Resso first in India, and the overall experience with apps like TikTok, Helo, Capcut, etc.

Hair Nair will be responsible for leading the company into its next phase of growth, amidst the fast-changing digital trends and a vibrant content ecosystem in India’s entertainment industry.

Shivani Behl moves on from Pureplay Skin Sciences

Shivani Behl started her career with Tata Motors and went on to work across Reebok India Company, VIP Industries, Reliance Brands, Lakme Lever and Shoppers Stop.

Shivani Behl had led the beauty and grooming company as chief marketing officer.

Publicis Groupe’s BBH appoints Swati Balani as executive creative director

Swati Balani's achievements include spearheading Pepsico India’s first AR campaign for Slice, which showcased the inspiring stories of COVID warriors in lieu of traditional branding. She also played a role in the launch of Microsoft’s first AI chatbot in India and Diageo’s gifting portfolio with a consumer-first UGC (user-generated content)-led launch.

Swati Balani has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting.

ICICI Lombard elevates Sanjeev Mantri as managing director and chief executive officer

Sanjeev Mantri joined ICICI Lombard in 2015 as executive director overseeing the retail division, responsible for product distribution across various channels. In this role, Mantri played a vital role in enhancing the company's revenue, profitability, and stock exchange listing, as well as the merger with Bharti Axa and the integration process.

In Sanjeev Mantri’s previous role he was the executive director at ICICI Lombard.

CXO Moves: Exec movements in PepsiCo, Byju’s, Britannia Bel Foods, VMLY&R Commerce and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Mustufa Arsiwalla, Mrinal Mohit, Arjun Mohan and Rahul Welde)

Executives move in the world of brands and agencies.

Britannia Bel Foods’s CMO Mustufa Arsiwalla joins Ferrero as trade marketing director

Mustufa Arsiwalla's first stint at Ferrero was in 2014, where he held the position of brand manager for Ferrero Rocher. His last position was associate general manager for Kinder Joy.

Mustufa Arsiwalla joins chocolate maker Ferrero from Britannia Bel Foods where he was the chief marketing officer.

Mercedes-Benz is moving away from discount-led sales: Santosh Iyer, CEO, Mercedez-Benz India

Santosh Iyer, Mercedes-Benz India CEO

Iyer also said that competitors focussed on the lower end of the segment are doing a great job of getting more customers in by offering cars at a more affordable price, who will upgrade to the luxury category in time.

We want to take the Ad Club global: Rana Barua, President, Ad Club

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

Nilay Chandra moves on from EV-maker Ather Energy

During Nilay Chandra's stint at Ather, he led the growth stage of the brand achieving a 4x growth over last year with a market share increase of 2.5 percent, while driving the category to a 192 percent growth rate.

Nilay Chandra led Ather Energy, as vice president, scooter business head.

Bookstrapping: Good Power – Leading Positive Change in Our Lives, Work, and World by Ginni Rometty

Another big lesson for the youth, which Rometty says in many ways throughout the book, is that a propensity to learn new skills, early in life, is priceless. (Image source: Amazon)

The book ‘Good Power – Leading Positive Change in Our Lives, Work, and World’ by Ginni Rometty, touches upon the concept of ‘power’, how growth and success never co-exist, the potential role of leaders and many more.