Category: Brand Makers

Shashi Sinha to get AAAI Lifetime Achievement Award 2023

Shashi Sinha, who is also an alumni of Indian Institute of Management, Bangalore, began his journey with Parle as a product manager. In the early 1990s, as stated by Wikipedia, he set up media planning and media buying company Lodestar.

Media veteran Shashi Sinha will join the ranks of past recepients like Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey and Sam Balsara, among others.

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.

VAHDAM’s global chief marketing officer Sneha Beriwal quits

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

Professionally, Beriwal is on the lookout to advise early stage founders looking for help on brand and marketing thinking. She is also keen to speak with private equity and venture capital firms and explore how can she can use her operative skills in helping them and their portfolio companies.

Here are IAA India Chapter’s members for managing committee FY 23-24

Currently, A India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers, said Avinash Pandey.

The list of members was decided during the first meeting of the managing committee chaired by re-elected president, Avinash Pandey, chief executive officer, ABP Network.

Aditya Kanthy to lead Omnicom Advertising Services in India

Aditya Kanthy began his career in Mudra in 2003 as a strategic planner, taking on various responsibilities over the years.

The respective creative agencies within the group – DDB, BBDO and TBWA – will maintain their current branding in the Indian market.

Cricket World Cup: Aman Gupta’s boAt makes India’s first AI music video with Vishal Dadlani

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

To celebrate the spirit of cricket in India, during ICC World Cup, boAt has launched an AI music video with singer Vishal Dadlani