Category: Brand Makers

Samriddh Dasgupta steps down as CMO from Heads Up For Tails

Samriddh Dasgupta began his career as the director of strategic planning at abm communication, and went on to work across Times Internet, Xynteo, Aakash Digital, AKIVA, and Bombay Shaving Company.

In the LinkedIn post, Dasgupta mentioned that he would remain committed to animal welfare.

Apple almost touches the Rs 50,000 revenue mark; net profit witnesses 76 percent increase

The rate of growth in the overall brand value of the table slowed sharply after last year's significant increase - rising 5.7 percent this year compared to last year's 16 percent increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022). (Representative Image: Sumudu Mohottige via Unsplash)

This year, the company shipped six million smartphones to India where the market share stood at 5.5 percent as opposed to 4.4 percent in 2022.

Fostering an open, collaborative culture is crucial to preventing workplace toxicity: redBus’s Pallavi Chopra

Pallavi Chopra, CMO, redBus, states, "As an organisation, redBus has a people-first culture which stands on the three pillars of hard work, humility and honesty. We take pains in doing a people-job profile fitment as that is fundamentally the key to employee happiness in the workplace. When you love what you do, unhappiness has no place."

In a conversation with Storyboard18, Pallavi Chopra, chief marketing officer, redBus touched upon the steps to avoid workplace toxicity, the marketing content she consumes, a peek into her weekly routine and a lot more.

Visionaries by Storyboard18: Celebrating the Pioneers of Marketing

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

The Visionaries to be felicitated in Gurugram on October 27. The keynote address is by Suresh Narayanan, Chairman and MD, Nestle India.

 

Famous Innovations bags social mandate of Adidas

As the brand prepares for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a robust presence on digital platforms. (Representative Image: Giorgio Trovato via Unsplash)

The account was won post a multi-agency pitch.

WPP reveals third quarter performance; net new business amounts to $1.4 billion

Whoppl has embarked on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore.

WPP expects that the Launch of VML and further integration of GroupM with common products and single technology platform will drive stronger revenue growth and net annualised cost savings of at least £100m in FY25 with a part-year benefit in FY24.

Cost is not a barrier for buying insurance, it is the mindset: Rathin Lahiri of SBI General Insurance

Co-marketing campaigns with our mother brand SBI are an important part of our strategy, says Rathin Lahiri of SBI General Insurance

Lahiri explains how in a low penetrated category, distribution will create its own demand, how SBI General Insurance leverages co-partnering with its mother brand SBI and how distribution channels, differential pricing and data mining can help the insurance brand become a market leader.

Diwali IPO Rush: Half a dozen companies expected to go public; all eyes on Tata Tech, Mamaearth

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

Honasa Consumer (Mamaearth) and Cello World will open for subscription on October 31 and October 30.

Spotify beats user expectations; reports 16 percent ad-supported revenue growth

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

26 percent i.e. 574 million active users were recorded in the third quarter. According to reports, premium subscribers, who account for most of the company’s revenue, amounted to 226 million.

Byju’s CFO Ajay Goel quits, to head back to Vedanta to oversee demerger

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

Byju’s said it has made new appointments in its finance function, with Pradip Kanakia as senior adviser and Nitin Golani, currently the President-Finance, who will take charge as India CFO.