Brand Makers – Page 194

IKEA plans for multi-format stores in India: Interview with IKEA India CEO Susanne Pulverer

“This strategic decision is at the back of the learnings we have had in terms of customer experience and aligned to our vision of creating a leaner and faster retail business in the country,” the company said in a statement. (Image source: Unsplash)

In an exclusive interview with Storyboard18, Ikea India CEO Susanne Pulverer said, “We have seen a positive development when it comes to getting better prices on the products.”

Former TCS CMO Rajashree R joins Tech Mahindra as chief growth officer

Rajashree R, who previously served as the chief marketing officer transitioned into the role of a vice president. Abhinav Kumar, who had served for 21 years at TCS stepped into her role as the CMO.

Rajashree R will be the chief growth officer for Tech Mahindra’s America Strategic Verticals.

TTK Prestige appoints Venkatesh Vijayaraghavan as chief executive officer

Venkatesh Vijayaraghavan began his career at Indian organic chemicals, and went on to work across Reliance Industries, Escotel Mobile Communications, Airtel. He was also a member at the Confederation of Indian Industry.

Venkatesh Vijayaraghavan was the CEO and director at CavinKare.

Apple achieves 74 percent growth in brand value: Reports

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

Apple has maintained its position as the dominant player in the premium smartphone market, with 71 percent value share.

Havells’ Parag Bhatnagar on blending aesthetics and functionality in the lightning design of Ram Mandir

Havells' Parag Bhatnagar says that so many people’s beliefs and emotions are attached to Ram Mandir; hence for that purpose, it is very important for Havells to push the boundaries of innovation while respecting the cultural heritage of Ram Mandir.

Parag Bhatnagar, President of Havells India shares how Havells pushed the boundaries of innovation while respecting the cultural heritage of Ram Mandir.

CXO Moves: Exec appointments across VML, Ogilvy, Nissan Motor, Madison Media, Havas and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Kalyani Srivastava, Saurabh Vatsa, Rahul Vengalil and Jaibeer Ahmad)

Executive moves in the world of brands and agencies.

Bookstrapping: Lord Rama and literature

Any column on books about the Ramayana will be incomplete without a mention of the faithful Ashok Banker, who has arguably been the most prolific chronicler of the Ramayana, much before acclaimed modern writers stepped in and Lord Rama’s temple became a reality, writes Reeta Ramamurthy Gupta. (Image source: Amazon)

Our column touches upon three new books- as different as chalk and cheese- that celebrate Lord Rama, writes our reviewer Reeta Ramamurthy Gupta.

Education is purely based on ROI and very strongly outcome-led: upGrad’s Mayank Kumar

Mayank Kumar, co-founder and managing director at upGrad.

Mayank Kumar, co-founder and managing director at upGrad talks about how the company is successfully infiltrating the Indian market and how co-founder and chairperson Ronnie Screwvala’s role as a shark on Shark Tank India and as a face for upGrad, playing out for the brand from a marketing POV.

Unilever initiates global media review for its $3.4 bn business; India included

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

Unilever, one of the world’s largest advertisers, has called for a global agency review for its media planning and buying account. Mindshare will be re-pitching for the account.

Lendingkart’s Ram Deshpande: The beauty of our country is that there are small businesses everywhere

Ram Deshpande, chief marketing officer, Lendingkart, stated, "When things get glorified as hustle, that's a problem. When there is real hustle which is very clearly planned or where there is a clear end goal in mind, then it makes sense. If hustle is a lifestyle, then that's a problem."

The chief marketing officer of the unsecured business loans provider spoke on the creator economy, the marketing–related content he consumes, tips to overcome burnout, and more.