Shubhranshu Singh, vice-president and chief marketing officer, Tata Motors says ChatGPT, Bard and large language models like Llama give marketers and brands the tools to be able to have qualified and unqualified conversations, and assist people in their journeys.
Category: Brand Makers
Good Glamm Group’s Priyanka Gill joins Kalaari Capital as Venture Partner
The Good Glamm Group has also appointed Group Co-founder Priyanka Gill to the Board.
DDB Mudra Group’s MudraMax promotes Deleise Ross as senior vice president and head of business
Deleise Ross led MudraMax as associate vice president.
Sunil Dhar takes over Red Bull India as CEO
Sunil Dhar steps into the shoes of Bhaskar Sharma who has transitioned into a non-executive advisory role.
Netflix film’s chief Scott Stuber to step down
Scott Stuber joined Netflix in 2017 and became the chairman of Netflix film in 2023.
Zee-Sony fallout doesn’t bother advertisers as long as we deliver the promised GRPs: Sujata Dwibedy
According to Dwibedy, for advertisers seeking impactful properties and high GRPs, the potential combination of Sony and Zee would have been ideal.
Ad volumes on television saw 22 percent increase in 2023:TAM
Compared to 2022, food & beverages sector retained its first position in 2023.
Cipla’s Achin Gupta on fostering a healthier and more informed environments for children and their caregivers
As the CEO puts it, the pharma company’s Tuffies awareness campaign leverages the ‘reel’ generation while engaging over 3,000 mom influencers and their children.
Everest Brand Solutions’ Rahul Vengalil joins tgthr as chief executive officer and co-founder
Rahul Vengalil led Everest Brand Solutions as executive director.
We are not chasing market share, we are chasing service excellence: Akasa’s Vinay Dube
The new flight duty time limitation (FDTL) norms will not impact Akasa Air’s flight schedule as it has hired a sufficient number of pilots in the last six to nine months to handle the anticipated change.