Category: Brand Makers

Red FM appoints Kunal Jerath as national marketing head

Jerath is a marketing professional with experience in P&L, digital marketing, product management, recurring revenue, consumer engagement and audience intelligence, with a career spanning over two decades.

Prior to this, Jerath was associated with BCCL (The Times of India) for more than ten years

Parminder Singh appointed as COO for Tatler Asia

He has also held other prominent positions in the industry like managing director for Twitter in Southeast Asia, Middle East & North Africa. He was also a founding member for Twitter.

Singh previously worked as the chief commercial and digital officer for Mediacorp.

Four Byju’s investors file suit with NCLT against the ed-tech company

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

This was done in order to declare the founders as unfit to run the company, appoint a new board, declare the rights issue as void, conduct a forensic audit, among other reliefs.

Aditya Birla Group’s new paints company Opus appoints DDB Mudra as creative partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

With this partnership, DDB Mudra will manage the comprehensive portfolio of four brands from Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime (institutional).

Women only social community app coto ropes in Ankhi Das as strategic advisor

Ankhi Das will bring a wealth of knowledge and expertise in various fields, including business, mental health, finance, and healthcare to further coto’s ethos of sisterhood and women empowerment.

Ankhi Das will guide the content and community teams to build a safe and responsible digital environment for women to create and consume content, share opinions, gain knowledge, and build new connections.

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.

Heeru Dingra quits Dentsu India after nine years

In June 2021, Heeru Dingra assumed the CEO position at Isobar Group India, where she delicately balanced operations for Isobar, WATConsult and Perfect Relations. Her subsequent role as Chief Business Officer (CBO) of Dentsu Creative India highlighted her skill in nurturing growth, cultivating excellence, and fostering client relationships across a variety of brands.

Heeru Dingra took on the role of chief executive officer (CEO) at WATConsult in 2019, guiding the agency in the digital landscape.

2023 music genre ad volumes surge by 3 percent: TAM

Exclusive advertising within the music genre saw the participation of 45 plus advertisers in 2023 (Image source: Sergio Ruiz via Unsplash)

Reckitt Benckiser and HUL retained their first and second positions as top advertisers for 2023.