Agency News – Page 22

IPG partners with Adobe to facilitate content creation for brands and marketers

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

By uniting top-tier partner technology with proprietary data, IPG’s engine supercharges content, experiences, and commerce, at scale.