Advertising – Page 116

eCommerce marketers in India use only 20 percent of best performing emojis: Report

eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers. (Image via Unsplash)

From a quirky novelty to a mainstay on any device, emojis have come such a long way.

Tata IPL 2024: JioCinema rolls out a campaign featuring MS Dhoni

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time.

The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

Britannia launches ‘Croissant Pronunciation Expert’ internship program offering Rs. 3 lakh stipend for one day

Through this initiative, Britannia aims to make croissants more familiar and appreciated, potentially accessing a significant market segment within India's diverse culinary landscape.

Within 24 hours of the campaign launch, the brand garnered approximately 25,000 participants through WhatsApp. The campaign, developed by Youngun, a meme marketing agency, targets young adults.

Tetley calls out bodyshaming with #everyBodycan

Tetley calls out bodyshaming with #EveryBodyCan campaign on the occasion of Women's Day.

A “Golu” loves to eat. But can’t run fast. A “Teeli” is petite. But can’t lift weights. Find out why.

Indian e-commerce start-ups’ total funding was $4 billion in 2022 : MMA Global India x Publicis Commerce

As per QCO (Quality Control Order), organisations should not publish reviews that lack authenticity or have been purchased, or written by individuals hired by suppliers, or third parties etc. (Representative Image: Mark König via Unsplash)

As per the D2C Advantage X Toolkit: Guide to Maximise ROI of E-commerce Investments, between 2014 and 2022, Indian e-commerce received a total funding of $ 31 billion, with an annual peak of $ 10.7 billion inflow in 2021.

TVS Motor Company rolls out ‘Protect Little Riders’ campaign

Despite the government regulations, the incidences of children riding pillion without helmets are high.

Protect Little Riders’ as a part of #TVSRide4Safety initiative, aims to raise awareness for helmet adoption and development of a range of helmets specific to kids.

Media inflation across APAC is predicted to reach 3.6% in 2024: Report

Online and OOH have fallen compared to their 2023 levels, offsetting rising TV inflation. (Image source: Moneycontrol)

In India, TV inflation is expected to retain its lead position, with a slight increase versus its 2023 level

IOA reiterates stance on unauthorized ads for Paris Olympics

IOA said, “It has come to our attention that certain corporate entities and business houses are attempting to capitalise on the excitement surrounding the Paris Olympic Games by creating unauthorised advertisements and promotions. The IOA strongly condemns such actions and emphasises that any advertisement related to the Paris Olympic Games 2024 must have prior approval from the 10A.”

The IOA emphasised the importance of respecting intellectual property rights and the official endorsements established by the International Olympic Committee (IOC).

Tata Motors’ Safari to Tata Tea’s Jaago Re: Tata’s advertising focussed on nation-building, social consciousness

Over the years, Tata's advertising strategies have adapted to the changing times and technological advancements. Initially relying on traditional methods such as print media and word of mouth, Tata has embraced digital platforms and social media to reach a wider audience and engage with consumers more interactively. (Stills from the ads)

Exploring Tata Group companies’ iconic advertising strategies and their impact on nation-building and social change in India.