Advertising – Page 111

boAt highlights detrimental impact of women objectification through new campaign

Through a mix of humor, satire, and direct engagement, the brand seeks to highlight the detrimental impact of terms like “item,” “tandoori murgi,” “butter,” “Pataka,” and “bomb” on the objectification and dehumanization of women.

AnyMind’s Otohiko Kozutsumi and Rubeena Singh on gaming, influencer marketing and more

Otohiko Kozutsumi - Co-Founder and Chief Commercial Officer AnyMind Group (left). And Rubeena Singh, Country Manager, India and MENA (right)

In India, there are around 400 million users, ranging from 350 to 400 million and they’re all playing casual games.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

RK Swamy IPO sees strong demand from retail, HNI investors

“We have been competing to the extent we can with our own resources, and I think we need to step up the competition with the multinational companies,” the promoters told Storyboard18.

RK Swamy Limited’s Srinivasan Swamy receives IAA Golden Compass Award

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan Swamy (also known as Sundar Swamy), is the chairman and managing director of R K SWAMY LIMITED, the only integrated marketing services company that will be listed on the main bourses of the Indian Stock Exchanges early next week.

playR becomes official global exclusive merchandise partner for 5 IPL teams

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

playR, a sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards

Agoda launches AI-driven campaign featuring Ayushmann Khurrana

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination.

eCommerce marketers in India use only 20 percent of best performing emojis: Report

eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers. (Image via Unsplash)

From a quirky novelty to a mainstay on any device, emojis have come such a long way.

Tata IPL 2024: JioCinema rolls out a campaign featuring MS Dhoni

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time.

The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.