Author: Yukta Raj

Britannia appoints Tilt Brand Solutions as Agency on Record

Tilt has been tasked with conceiving impactful brand strategies, and to create & execute communication assets across formats and platforms that deliver engaging and meaningful brand experiences for new and current consumers.

Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships.

IndiGo tops global charts with $23.3 billion valuation; becomes world’s most valuable airline

The airline's parent company, InterGlobe Aviation Ltd, reported an 18% drop in net profit for Q3 FY25 at Rs 2,449 crore, compared to Rs 2,998 crore a year earlier.(Image source: Moneycontrol)

The low-cost carrier’s market value surged past Rs 2 lakh crore ($23.3 billion), buoyed by a 13% rally in its stock so far this year—defying broader market weakness that has pulled the Nifty down nearly 6% year-to-date.

Supreme Court pushes for swift action on warning labels for packaged foods

The government has already received around 14,000 public responses on the matter and has set up an expert panel to evaluate the feedback and propose changes to the Food Safety and Standards (Labelling and Display) Regulations, 2020. (Photo: Unsplash)

The petition, filed through advocate Rajiv Shankar Dvivedi, calls on the Centre and all states and union territories to implement clear, front-facing labels indicating high levels of sugar, salt, and saturated fat in processed foods.

Cool Profits: Ice Cream brands scoop up sales with digital-first advertising

The ice cream market in India is undergoing a transformation, driven by a growing demand for healthier alternatives such as sugar-free and dairy-free options. (Image: mae-black via Unsplash)

Online food delivery platforms have emerged as a crucial growth driver for the industry, allowing brands to expand their reach and cater to impulse-driven purchases

India at the helm of AI’s next leap: Nothing, ElevenLabs bet big on voice and smart interfaces

The leaders agreed that India is not just a market, it’s the testbed for global AI innovation. With its young, digital-first population, multilingual landscape, and rapidly evolving user behavior, the country is poised to lead the next tech revolution.

Akis Ecangelidis from Nothing and ElevenLabs’ Siddharth Srinivasan shared insights into how artificial intelligence is reshaping the way people engage with devices and content—ushering in an era of seamless, personalized and purposeful tech experiences at Rising Bharat Summit 2025.

Online searches for women’s wear dip 6.68% in FY’25; ethnic fashion, mobile apps surge: Techmagnate Report

Delhi, Bengaluru and Mumbai remain the largest contributors to search traffic, together accounting for 67.82% of the total search volume, although each saw a year-on-year decline.

In terms of fashion brands, Zara continues to lead with an average monthly search volume of 2.79 lakh, followed by H&M, Biba, Libas and Puma.

Nestlé India warns against fake job posts, urges youth not to fall for online scams

The company has assigned senior officials, Vaibhav Chaturvedi and Venkateswaran T.S., to engage with LinkedIn directly in an effort to address the issue at the platform level and to find a long-term solution to prevent the recurrence of similar fraudulent job advertisements. (Photo: Unsplash)

“I appeal to the young talent yet again NOT to respond to or fall prey to the false promises,” Narayanan urged, emphasizing the emotional toll it takes to see individuals in modern India being misled during their pursuit of honest work.

CEO pay in India hits Rs 10 Crore Median, 60% of compensation now at-risk: Deloitte Survey

On average, 60% of CXO pay is fixed, with the rest evenly split between short-term and long-term incentives.

Other C-suite leaders, including COOs, CFOs, CHROs, CMOs, and CSOs, also witnessed a pay hike of 7% to 11% over the past year. Among them, COOs and CFOs remain the highest paid after the CEO, with average annual compensation nearing Rs 4 crore.

Rajdeepak Das, Senthil Kumar, Chandni Shah and Anupama Ramaswamy becomes Jury Chairs at The ABBY Awards 2025 powered by One Show

Rajdeepak Das, Chief Creative Officer, Publicis Groupe, South Asia and Chairman, Leo Burnett, South Asia will chair the Video Film below 1 min duration category. Senthil Kumar, Chief Creative Officer, VML India has been appointed to chair the Video Film Above 1 min duration category. Chandni Shah, Founder & COO, FCB Kinnect is appointed as jury chair of the Mobile category. Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide will chair the Diversity, Equality and Inclusion category.

The ABBY Awards 2025 powered by One Show scheduled to take place at Goafest 2025 on May 21, 22 and 23, 2025 at Taj Cidade de Goa Heritage and Horizon, Goa.