Yukta Raj – Page 7 – storyboard18

Preetha Athrey joins The Trade Desk as Director of Brand Marketing

As Director of Brand Marketing, she will oversee global branding efforts, spearhead strategic marketing campaigns, and further elevate The Trade Desk’s position as a leader in the advertising technology landscape.

Prior to joining The Trade Desk, she led marketing initiatives at Twitter for over three years, from September 2019 to December 2022, serving as the Director of Global Business Marketing, Asia Pacific.

Tinder U launches in India; aims to help college students turn campus crushes into connections

Tinder U is now live across college campuses in India.

As per the company, Tinder U is tailored specifically for students, allowing them to sign up using their valid college email (.edu.in, .ac.in, or .in) to create a personalized and secure dating experience.

HiveMinds secures ecomm marketing and retail media management mandate for Samsonite India

This collaboration marks a significant step in Samsonite’s e-commerce expansion strategy and further reinforce its position as a leading travel brand in the country.

Under this mandate, HiveMinds will manage end-to-end digital performance marketing across major e-commerce platforms such as Amazon, Flipkart focusing on driving conversions, optimizing media spends and maximizing brand visibility.

Netflix appoints Rebecca Nadilo as Director of Marketing Partnerships Creative, APAC

With her extensive expertise in brand strategy and creative leadership, Nadilo is set to bring fresh perspectives to Netflix's marketing partnerships in the APAC region.

Prior to joining Netflix, she served as managing director at Iris Singapore, a role she took on in June 2023.

Rhea Shailesh Gandhi promoted as Executive Director of Vadilal

The company confirmed that neither of the newly appointed directors is debarred from holding office by SEBI or any other statutory authority.

Sarika Arjun Karande has been appointed as Non-Executive, Independent Director and Rhea Shailesh Gandhi as Executive Director.

BCI cracks down on unethical legal advertising and misleading promotions

The Bar Council of India said that advocates' profession is deeply rooted in "public trust" and "ethical standards", and differs from commercial businesses. (Image Source: Legal Era)

The BCI has stated that the use of Bollywood actors, celebrities, and digital media platforms in promoting legal services, emphasizing that such commercialization erodes public trust and diminishes the sanctity of the legal profession.

TV broadcasters’ margins set to improve amid digital expansion: Crisil Ratings

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

With broadband penetration on the rise and digital platforms offering greater engagement and convenience, traditional linear TV broadcasting is expected to remain stable or see marginal declines.

Author: Yukta Raj