Author: Yukta Raj

AVGC expected to become $30 billion industry in 4-5 years, says MIB Secretary Sanjay Jaju

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

“Currently, the AVGC segment is $3 billion industry and we expect it to become $30 billion industry in coming 4-5 years. The segment currently has three lakh professionals. In future, we expect AVGC sector to create employment opportunities,” Jaju said.

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PVR-INOX partners with Khushi Advertising; aims to drive cinema advertising in South India

Very low cost theaters (with a capital investment below INR4 million each) will also come into being across approximately 88 cities with populations between 100k and 500k, and in the next 300 to 500 even smaller towns with populations below 100k. These theaters, which will thrive on mass and spectacular films, will have lower ticket and food and beverage prices, and will help in growing footfalls from underserved markets.

The partnership reflects the confidence in the future potential of cinema advertising, which saw a growth rate of 36% last year—one of the highest in the Indian media space.

One Health Assist appoints Divya Dixit as Chief Growth Officer

Dixit has previously worked with organisations such as Alt Balaji, ZEE5, Saregama, Tata Docomo, Star TV, UTV, Sony Entertainment and Barista Coffee.

Dixit will be responsible for spearheading the organisation’s growth initiatives, driving revenue generation through strategic partnerships and multi-channel marketing efforts, both in domestic and international markets.