Tasmayee Laha Roy – Page 25

TRAI to implement digital consent acquisition system to curb spam in commercial communications

With the implementation of digital content acquisition, existing consents acquired through alternative means will become null and void.

Crackdown on film piracy: Government implements strong measures to curb Rs. 20,000 cr annual losses

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

The Cinematograph (Amendment) Act, 2023 (12 of 2023) passed by the Parliament in the Monsoon Session of 2023 addressed the issues relating to film certification, piracy and imposes strict penalties for piracy.

Indian gaming industry expected to touch $7.5 billion by FY28

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

As per Lumikai’s recent gaming report, in-app purchases and ad revenues is anticipated to be the mainstay contributors to the industry’s growth.

BJP is highest spender on political ads on platforms like Meta and Google

Creating engaging and informative content has become increasingly important for political parties to reach their target audience.

With an eye on young voters, politicos splurge crores in social media spends in poll bound states.

QYOU appoints former TikTok country manager Raj Mishra as India CEO

Mishra's career highlights include his role as the first employee at Musical.ly in India (now TikTok), leading it to over 60 million monthly active users. As the country head for both Musical.ly and later for TikTok following their acquisition, he fostered growth for ByteDance in India, established local teams, cultivated business partnerships, and nurtured the creator community.

Mishra will drive day to day operations of all India business units including QYOU Media India Pvt. Ltd, Chtrbox Technologies and Maxamtech Digital Ventures.

SEBI contemplates Supreme Court appeal against SAT overturning ban on Punit Goenka

The recent SAT order has cleared the path for Punit Goenka to continue his role as the managing director and CEO of Zee.

We view smartwatches as an additional consumption category: Timex India’s Chhabra

Deepak Chhabra, managing director, Timex India, stated, "As a digital-first organisation, our campaign strategically blends traditional and digital channels to reach both customers (sellers) and consumers (buyers) effectively. Approximately two-thirds of our budget is allocated to digital platforms, including social media, PR and influencers, while the remaining one-third targets traditional channels like TV and outdoor advertising."

The brand is shifting its focus to the aspirational segment and recently launched a new campaign with Ananya Panday as its new face.

IBDF’s 24th AGM in Delhi: Key leadership re-elected

In addition to his role at Disney Star, Madhavan was also President of the Indian Broadcasting & Digital Foundation (IBDF)

K Madhavan has been re-elected as IBDF president.

NCLAT transfers Axis Finance and IDBI Bank appeals on Zee-Sony Merger to chairperson led bench

Vice will be transitioning to a studio model, following the cancellation of its "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

This is the third time in less than a month that challenges to the Zee-Sony merger have been shifted to a different bench.

Cricket World Cup 2023 sees 24 percent surge in ad volumes: TAM

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Vini Product, Mahindra & Mahindra, FX Mart, Hindustan Unilever, and Coca Cola India are the top advertisers so far.