Author: Saumya Tewari

Social media giant X seeks to challenge Indian court ruling on content removal

Reuters report points out that the company stresses the need for "discernible parameters" to be established regarding when an entire account is blocked, as opposed to merely removing a specific post. According to X, without such clarity, the government's power to censor content in the future remains unrestrained. (Image courtesy: (from left - News18)

The dispute between X and the Indian government began in July 2022 when the platform sought to overturn government orders demanding the removal of specific content. However, in June 2023, a court rejected X’s request and imposed a fine of Rs 5 million ($60,560).

Young investors look for fintech apps with Netflix, Tinder, and Uber-like experience: Angel One’s Prabhakar

Prabhakar Tiwari, chief growth officer, Angel One, talks about the objective behind the campaign, why rural millennials depend heavily on smartphones and what young investors are demanding from fintech apps.

Prabhakar Tiwari, chief growth officer of fintech company Angel One, talks about the genesis of the brand’s campaign, leveraging AI and what young investors want these days.

Puneet Chandok to lead Microsoft’s India operations

Chandok will oversee the integration of Microsoft’s businesses across South Asia, including Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka.

Puneet Chandok’s appointment as corporate vice president of Microsoft India and South Asia will be effective September 1. He will assume the operational responsibilities from Anant Maheshwari.

P&G Health’s Vijay Kumar Pampana on nerve care ad, using AI, and leveraging influencers

P&G Health’s marketing director Vijay Kumar Pampana says that consumers tend to dismiss or ignore the signs of nerve damage such as tingling and numbness until it becomes unbearable.

In an exclusive conversation with Storyboard18, P&G Health’s marketing director, Vijay Kumar Pampana, talks about the new Neurobion ad focusing on nerve care and why brands cannot dismiss influencers.

BCCI invites bids for title sponsor rights for its events

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

The ITT (Invitation to tender) will be available for purchase till August 21, 2023.

IPL likely to surpass EPL to become most popular sporting event worldwide: Wavemaker

The buzz score for IPL 2023 season 16 reached 484 million, surpassing the 334 million in IPL 2022. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. (Image by @CricCrazyJohns via Twitter)

According to the report, Jio emerged as the most visible principal sponsor followed by Gulf, Slice and Happilo.

D2C firm The Sleep Company appoints Ripal Chopda as CMO

Chopda will be responsible for overseeing all marketing endeavors, strengthening the brand's market presence, and implementing robust marketing strategies that resonate with the target audience.

Chopda joins the company from Vini Cosmetics where he was serving as the category director.

Local brands Sargam, Vidisha, and Bhagwati shine in India’s consumer market: Kantar

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

The Kantar findings state that some of the brands that have gained significantly in Brand Footprint rankings this year are Sargam, Vidisha and Bhagwati. These three brands have improved their rankings by at least 30 places, and have now entered the top 100 brands based on the Consumer Reach Points (CRPs). Apart from these brands, another local brand to enter into the top 100 was Fena. Fena’s all India penetration had improved significantly from 8 percent to 13 percent.

Govt spent Rs 408 Cr on publicity in 2022-23: Anurag Thakur tells Rajya Sabha

The expenditure on publicity in 2023-24 has been Rs 43.16 crore as on July 13, 2023, Thakur said. The total expenditure since 2018-19 on publicity amounts to Rs 3,100.42 crore. (Image via Unsplash)

The expenditure on publicity in 2023-24 has been Rs 43.16 crore as on July 13, 2023, Thakur said. The total expenditure since 2018-19 on publicity amounts to Rs 3,100.42 crore.