Author: Saumya Tewari

I&B Minister Anurag Thakur calls Cinematograph (Amendment Bill) 2023 “revolutionary initiative”, will grow India’s soft power globally

The survey respondents comprised a mix of 41 percent GenZ along with 59 percent Millennial and GenX audiences. (Representational image via Unsplash)

The Rajya Sabha passed a bill to combat film piracy and overhaul age-based film certification. Union Minister Anurag Thakur stated that the bill targets the Rs. 20,000 crore piracy losses.

Parle remains most chosen in-home FMCG brand; Britannia tops OOH category: Kantar

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The report has evaluated the top FMCG brands of 2022 by their Consumer Reach Points (CRPs), which gauge the brand’s popularity based on actual consumer purchases and the frequency of those purchases within a calendar year.

Govt engages influencers for creating awareness, no payment made: Anurag Thakur tells Lok Sabha

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

In response to Congress MP Manish Tewari’s query in Lok Sabha, Minister Anurag Thakur clarified that social media influencer collaboration was facilitated through MeitY, with no financial transactions involved.

Indian space industry may touch $100 bn by 2040: Report

The Indian government aspires for the country's space sector to account for 9 percent of the global industry by 2030.

The Arthur D. Little report pegs India’s space market to reach $40 billion by 2040 and armed with the right strategies, it could tap into a $100 billion market opportunity.

Air India’s Maharaja could retire as airline’s mascot

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

A long-awaited revamp of the national carrier’s brand is on the horizon, and while the Maharajah image will likely continue to grace the airport lounges and premium classes it won’t remain the airline’s mascot

ICC World Cup 2023 sponsorship likely to witness an uptick

Like IPL, the digital viewership is also expected to go up given the official broadcast partner Disney Star will be streaming matches free on over-the-top (OTT) streaming platform Disney+Hotstar. (Image courtesy: Moneycontrol)

Sports marketing executives expect an increase of 25-30 percent in sponsorship initiatives during the ICC Men’s World Cup 2023 over the last tournament that was hosted in England in 2019.

BCCI to auction 2023-27 media rights; tender likely to come out today

All six teams who competed in MLC’s historic inaugural season will feature again in 2024. Returning superstar players already announced to compete include Afghanistan’s Rashid Khan (MI New York), South Africans Faf du Plessis (Texas Super Kings), Marco Jansen (Washington Freedom) and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and Sunil Narine (LA Knight Riders) of the West Indies. (Image source: Unsplash)

The upcoming deal will span five years, similar to the Indian Premier League (IPL) contracts.