Author: Sakina Kheriwala

X announces closure of operations in Brazil, services to continue

Pickles played a crucial role in X's interactions with various governments, serving as the company's spokesperson in battles with countries such as Brazil.

X, the social media platform previously known as Twitter, has announced it will cease its operational presence in Brazil, effective immediately. Despite this decision, the platform will remain accessible to users across the country.

Starbucks’ financial struggles led to CEO Laxman Narasimhan’s abrupt exit

Narasimhan’s efforts to turnaround decline in the same-store sales didn’t reap results, worsening the situation as the company cut guidance in April as US sales declined and China business’ growth decelerated.

Howard Schultz – Narasimhan’s predecessor and ex-CEO and founder earlier stated that Starbucks needed to reset focus and fix US operations which were the main reason for the company’s recent difficulties.

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.

OYO achieves first-ever annual profit of Rs 229 Crore in FY24

In January 2025, Oyo raised $65 million from Redsprig Innovation Partners

Travel technology firm OYO has announced its first-ever annual profit, recording a profit after tax (PAT) of Rs 229 crore for the fiscal year 2024. This marks a significant turnaround from the Rs 1,286 crore loss reported in FY23, according to a recent company filing. OYO’s revenue remained relatively stable at Rs. 5,388 crore, a… Continue reading OYO achieves first-ever annual profit of Rs 229 Crore in FY24