Author: Priyanka Nair

Air India set to fly with a new brand look

Recently, Air India also revealed new uniforms for its cabin and cockpit crews, designed by Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India's first Airbus A350.

Air India is rolling out its rebranded imagery and logo across touchpoints including Delhi and Mumbai airports.

In-housing trend grows: Two-thirds of major multinationals now have an in-house agency

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Cost efficiencies appear to remain the strongest motivation behind the growth in the in-house function, according to a recent survey conducted by WFA and The Observatory International.

Zerodha’s Nithin Kamath joins National Startup Advisory Council

Zerodha's co-founder Nithin Kamath highlighted that he had come across an advertisement featuring a well-known star who probably had no idea of the legal status of the platform he was promoting.

Nithin Kamath, who is among the 31 members of the Council, will advise the central government on measures needed to build a strong ecosystem for nurturing innovation and startups in the country.