Priyanka Nair – Page 20

Online fashion market expected to grow to $35 bn by 2028

Over the last five years, beauty and personal care (BPC) ($950 million) attracted more funding than apparel ($430 million), excluding the top two outliers in each category. However, as brands demonstrate their scaling playbook, apparel is expected to attract more money. (Representational image by Angela Bailey via Unsplash)

According to a report jointly published by Bain & Company and TMRW, a house of brands within the Aditya Birla Group, the category has seen around 30% historical growth, compounded annually, since 2019.

Reliance Retail acquires majority stake in Alia Bhatt’s brand Ed-a-Mamma

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Isha Ambani said, “This aligns seamlessly with Reliance Brands’ vision of fostering a more responsible future for the fashion industry.”

Wondrlab Network’s influencer marketing platform Opportune partners with Reach Vista

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

Opportune becomes the first influencer marketing platform to onboard some of the most viral influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi.

India to be renamed Bharat? Here’s what it could mean for the country’s brand power

As per the consumer pulse survey, 67 percent Indian respondents stated that challenges in recent years have created opportunities for them. (Representative Image: Sikandar Ali via Unsplash)

According to brand experts, the reasons for changing the name of a country are multifold. Some believe that countries usually change their names for image makeover purposes, and others think it’s a pure political play.

World Cup 2023: Noticeable shift in brands to connected TV strategies for enhanced RoI

As of 2022, the number of households in India that own connected TV sets is 25 million. This figure is estimated to almost double by 2025. (Image source: twitter.com/BCCI)

The tournament’s alignment with Diwali, running from October to mid-November, makes it an attractive period for brands.

Brand Blitz Quiz: What you should know about iconic brands

Our quiz master Sai Ganesh, founder of India Wants To Know, was joined by guest panellist Mithila Saraf, CEO, Famous Innovation.

Don’t miss the lesser-known stories of brands like Burger King, Oreo, Uncle Chipps, that were discussed in Brand Blitz Quiz’s National Prelims.

Spikes Asia to return as an in-person event for 2024

Entries for Spikes Asia and event registration will open on 26 October 2023. (Representative Image: Jason Dent vis Unsplash)

Entries for Spikes Asia and event registration will open on 26 October 2023.

We are working on guidelines for ‘greenwashing’, says Rohit Kumar Singh, secretary, DoCA

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, secretary, Department of Consumer Affairs (DoCA), said increasing instances of misleading statements about products’ eco-friendliness are a matter of concern.

Why is SAT dissatisfied with SEBI’s confirmatory order concerning Punit Goenka?

Justice Tarun Agarwala, leading the bench said the matter cannot go on indefinitely as it involves public interest.

P&G India makes Mukta Maheshwari its CMO; Sharat Verma gets a new role

Prior to assuming her new role as the CMO and Fabric care category head, Maheshwari served as the vice president, Fabric Enhancers in the ASEAN region, based out of Singapore and was instrumental in delivering double digit top and bottom line for Downy in ASEAN.

Mukta Maheshwari is set to lead P&G’s marketing function in India effective September 1, 2023. Sharat Verma has been elevated as the senior vice president, Fabric Care for P&G India, Middle East, and Africa (IMEA) and will spearhead the efforts based out of Dubai.