Author: Priyanka Nair

EaseMyTrip suspends Maldives bookings, Vistara to monitor demand as celebs hail Lakshadweep tourism

The sudden rage and #BoycottMaldives trend on X came after three deputy ministers from the Maldives criticised Modi for his post on 'X' following his visit to Lakshadweep, inferring that it was an attempt to project the Union Territory as an alternative tourist destination to the Maldives.(Representative Image: Mike Swigunski via Unsplash)

India-Maldives row: Not just Indians, even travel firms are suspending some Maldives operations as a ‘social media tourism war’ blows out of proportion.

Park Avenue and KamaSutra reported double-digit volume growth for GCPL: 3Q FY24 Update

Globally, GCPL's Indonesia business continues to deliver compelling performance, with close to double digit volume growth and high-single digit constant currency sales growth. (Representative Image: Donald Giannatti via Unsplash)

Godrej Consumer Products Ltd’s overall summary of the operating performance and demand trends during the quarter ended December 31, 2023.

Colors achieves an 80% surge in viewership over the last six months

The past six months have seen Colors' viewership share surge by ~80 percent, helping uthe channel cross a milestone with 207 GRPs. (Representative Image: rc.xyz NFT gallery via Unsplash)

This comes as a culmination of an upsurge that the channel has been seeing all through the second half of 2023, growing from 117 GRPs in wk22 to 207 at the close of the year.

From setting up transparent programmatic ecosystem to branding brands on OTT, here are top ad trends of 2024

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

As marketers are increasingly realising the need for comprehensive insights to drive return on investment, media agency heads think holistic measurement will also emerge as a key imperative in 2024.

Value of Elon Musk’s X drops 71 percent since his takeover

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

According to media reports, Fidelity began marking down its Twitter shares the first month after Musk’s buyout. It increased the share value or kept it stable for a few months earlier in 2023.

Storyboard18 Exclusive Confirmed: Amitesh Rao joins Leo Burnett as South Asia CEO

Amitesh Rao will report into Anupriya Acharya, CEO Publicis Groupe South Asia and will work closely with Rajdeepak Das, chief creative officer, Publicis Groupe India and chairman, Leo Burnett South Asia.

Storyboard18 first broke the news of Amitesh Rao joining Leo Burnett on November 28, 2023, after the exit of former CEO Dheeraj Sinha.

Shah Rukh Khan-starrer movie Dunki crosses Rs 400 Cr worldwide

Dunki had an overall occupancy of 30.80 percent on January 1. This was Shah Rukh's third film in 2023 after Pathaan and Jawan. (Picture Source: Red Chillies Entertainment)

Dunki, co-written by Rajkumar Hirani, Abhijat Joshi, and Kanika Dhillon, revolves around the illegal immigration technique ‘donkey flight’.

Flipkart’s Binny Bansal launches his second e-commerce startup, OppDoor

Sachin Bansal and Binny Bansal (who are not related) sold their e-commerce company, Flipkart, to Walmart in 2018. The deal with Walmart came with a five-year non-compete clause which ended in 2023, allowing Binny Bansal (pictured) to start up again in e-commerce.

OppDoor will be fully managed Amazon services and will help companies expand their private label brands across multiple regions globally.

The Hershey Company promotes Luigi Mirri to general manager, India

Luigi Mirri spearheaded the expansion of the brand footprint in critical markets, such as Australia, fostered a strong relationship with 7-Eleven convenience stores, played a pivotal role in fostering stability in Hershey Korea and set Hershey Philippines and Thailand on a multi-year double-digit growth trajectory.

Currently serving as the general manager of APAC, Mirri will expand his responsibilities to include India.