Kashmeera Sambamurthy – Page 427

Suniel Shetty: Those who have their cash flow and business plan in order will survive

Actor turned investor, Suniel Shetty had recently posted on LinkedIn about edtech firm Byju's layoffs. He had said that startups should "think long term. Think sprint vs marathon. Think Rahul Dravid. Stable and slow are just as great," he said after Byju's laid off 2,500 employees. He had also shared tips about how to make companies survive the economic downturn

Actor-turned-investor Suniel Shetty shared what he looks for in startups while investing, the current funding scenario and which categories he would like to put his money in.

Aditya Birla Group’s chief marketing officer Ajay Kakar announces retirement

Ajay Kakar, who is an active member of The Advertising Club had joined Aditya Birla Group in February 2008 and was based out of the company’s Mumbai office

The veteran marketer has also worked with companies like Reliance Capital and Ogilvy & Mather.

Digital Personal Data Protection Bill 2022: How will the Data Protection Bill impact brands?

Data for marketers can include anything from consent Personally identifiable information (PII), to cookies and Ad IDs.

Balenciaga Ad Controversy: Brand files $25 million lawsuit against producers of controversial ads

“The campaign for spring 2023, which was meant to replicate a business office environment, included a photo with a page in the background from a Supreme Court Ruling 'United States V. Williams' 2008, which confirms as illegal and not protected by freedom of speech the promotion of child pornography,” Balenciaga said in the statement. (Representative image via Unsplash)

The child pornography document in the Balenciaga Spring 2023 campaign might have gone unnoticed had it not been for another ad campaign that landed the fashion house in hot water earlier this month.

Short video platform Josh’s country manager Rubeena Singh quits

Singh joined Josh, a homegrown short video platform in October 2021. Prior to this Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Prior to this, Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

MullenLowe Lintas Group: Amer Jaleel and Virat Tandon quit, Subbu new Group CEO

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

S.Subramanyeswar (Subbu) will continue to directly lead the strategy function for the Group in India and maintain his role as chief strategy officer for the MullenLowe APAC region.

CXO Moves: The tale of two Bobs at Disney; L’Oreal India’s new MD

Licious, as per reports is the only unicorn in its sector that has witnessed a gradual slowdown over the last year. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: Mullen Lintas, FoxyMoron and Fruitbowl Digital

Blue Star plans to leverage Kinnect's experience in digital domains to drive their campaigns with the use of new-age mediums. (Representative image via Unsplash)

Keep up with all the key business wins and account movements.

Ramesh Chauhan: A businessman with an impeccable sense of time

Thums Up, the take-off vehicle with which he announced his presence on the business stage, took off in the 1970s. Today, it is India’s biggest cola brand, ahead of those from global giants Coca-Cola and Pepsi. Bisleri, which he turned his attention to next, has been even more spectacularly successful with a 60 percent share of India’s $2.5 billion market for bottled water.

Chauhan, who by his own admission isn’t excited by “making money for the sake of making money” but by the “roadmap to developing a brand and fighting to take over a market,” wasn’t just a one-trick pony.

E-com, D2C brands vow to support govt directive on paid reviews

The standard, IS 19000:2022, will apply to all organisations that publish consumer reviews online. These will include suppliers of products and services which collect reviews from their customers, third parties contracted by suppliers or independent third parties. (Representative image via Unsplash)

E-commerce platforms will need to voluntarily disclose paid customer reviews of products and services as part of the Bureau of Indian Standards (BIS) norms.