Author: Kashmeera Sambamurthy

Viacom18 and Maruti Suzuki on rise in OTT consumption; Eno celebrates 50 years in India

Viacom18 Digital Ventures’ Gourav Rakshit; Storyboard18’s Shibani Gharat; and Maruti Suzuki’s Shashank Srivastava.

Gourav Rakshit, COO, Viacom18 Digital Ventures and Shashank Srivastava, senior executive director- marketing and sales, Maruti Suzuki, talk about OTT platforms consumption patterns in India. Anurita Chopra, CMO – India Subcontinent at GSK Consumer Healthcare India, on 50 years of Eno.

Explained: What TDS on freebies for social media influencers and doctors means for brands

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.

Stacks & Strategies | Privacy Compliant Personalisation

The three-way relationship between brands, platforms and consumers is the most critical part to understand in digital marketing today. (Representational image via Unsplash)

While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.

Bookstrapping: The Ambuja Story – How a Group of Ordinary Men Created an Extraordinary Company

Narotam Sekhsaria is chairman of ACC Ltd, Ambuja Cements Ltd, and Ambuja Cement Foundation. He also manages the Narotam Sekhsaria Foundation, a philanthropic funding agency. (Photo credit: moneycontrol.com)

A highly decorated biography, this book also features testimonials from India’s stalwarts. The man and the book have both cemented their presence. Bookstrapping rating: 3.5.

Stacks & Strategies | Customer experience is everything! Getting it right is imperative

To consistently earn high ratings from users, brands must examine what drives customer experience (CX) in its entirety. (Representative image via Unsplash)

There is a huge difference between value and worth, and customer experience (CX) is one such element that can make a significant difference. Today with a wide range of available options for any type of product or service, it is CX that makes a brand shine or fade amidst stiff competition. With customer behaviour and… Continue reading Stacks & Strategies | Customer experience is everything! Getting it right is imperative