Kashmeera Sambamurthy – Page 424

CXO Moves: Tata CLiQ’s CEO steps down; Exec moves at WhatsApp Pay, Pernod Ricard, Duroflex, Netflix, Dentsu Creative, BBH India

Licious, as per reports is the only unicorn in its sector that has witnessed a gradual slowdown over the last year. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: MediaCom, Havas Media Group, Social Neeti, One Impact and Verve Media

The big winner this week is GroupM’s MediaCom. The agency won the integrated media mandate for Zound Industries International AB, an electronics manufacturing company. (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Bookstrapping: Everyone must have a right to stupidity in private, says Yuval Noah Harari, author of Unstoppable Us

Yuval Noah Harari, author of bestselling books like Sapiens, shares his views on storytelling, India, technologies like AI and more, in a two-part special series of Storyboard18’s Bookstrapping.

Bookstrapping: In conversation with Yuval Noah Harari, author of Sapiens and Unstoppable Us

Yuval Noah Harari's key themes have been that society has largely been driven by our species’s capacity to believe in ‘fictions’ - that exist in our collective imaginations. In this two-part interview series, we focus on storytelling for parents and storytelling for the C-suite.

Author of bestselling books like Sapiens, Yuval Noah Harari shares his views on everything from smartphones to social media to sugar, in this two-part special series of Storyboard18’s Bookstrapping.

Reliance Consumer Products forays into packaged goods category with brand Independence

All product groups delivered double digit growth, a notable feature in these past four quarters in a row. Confectionery led by KITKAT, and MUNCH posted a strong growth, supported by consumer led campaigns, innovation and engagement. (Representative image via Unsplash)

As Reliance Consumer Products prepares for the national rollout of the brand, the company plans to develop Gujarat as a go-to-market

BYJU’s reportedly in talks with BCCI to exit jersey sponsorship

BYJU's has been making a big splash when it comes to sports. Especially cricket. After taking over from OPPO as jersey sponsors with BCCI, the company also signed a deal with the International Cricket Council (ICC) in 2021 for a period of 3 years as the global partner. The deal was said to be valued at upwards of Rs120 crore. (Image courtesy: News18)

The edtech major has been in the news a lot this year over SRK ads, mass layoffs and getting Lionel Messi on board as ambassador and more.

Pernod Ricard appoints Paul-Robert Bouhier as new India managing director

Paul-Robert Bouhier He has 27 years of experience working internationally in marketing, sales, and general management in a variety of industries and brand corporations. (Image source: CNBC-TV18)

Bouhier will step into the new role from January 2023. According to the French booze mogul, he will modify the firm’s India business strategy, strengthen the organisation and its workforce, and recognise new opportunities for profitable and sustainable business expansion.

Shah Rukh Khan’s son Aryan Khan launches premium vodka brand in partnership with AB InBev

D’YAVOL is basically a premium black pearl-filtered vodka brand that would be selling single-estate liquid made from 100% winter wheat. D’YAVOL is being launched in partnership with AB InBev India. “For me, D’YAVOL is an output of creativity, teamwork and tenacity,” says Aryan Khan. Khan says he’s always been drawn to products that succeed at conveying a distinct individualism whilst remaining rooted in authentic craft and D’YAVOL fits right in.

Khan has plans to venture into fashion and experiential events under his company

Duroflex’s chief marketing officer Smita Murarka quits the sleep solutions firm

Murarka, who started her career at brand-comm, and has worked in companies like Bulchee, Landmark Group, Lifestyle International and MAS Holdings.

Murarka stepped down from her position in November. Her stint at the company lasted for two years and 11 months.

New epicenters of influence are growing: Asmita Dubey, L’Oreal global marketing chief

"The future of beauty is diverse and inclusive and it is sustainable, committed and generous. The future of beauty will be fueled by innovation. It will be nurtured by science. It will be powered by tech. And what we are doing is shaping that future with science, technology and creativity," says Asmita Dubey.

L’Oreal’s global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, ‘radical inclusivity, conversational commerce, Web3 and women in gaming.