Author: Kashmeera Sambamurthy

UP-RERA urges builders to comply with regulatory guidelines while issuing advertisements for projects

The authority's chairman Sanjay Bhoosreddy has also asked the home buyers to refrain from investing in projects that failed to include RERA registration numbers, website links, unique QR codes, or declaration accounts in their ads, further added the report. (Image Source: Unsplash)

The authority’s chairman Sanjay Bhoosreddy highlighted that all the promotional materials for marketing and sales should compulsorily adhere to the prescribed guidelines in order to avoid the implication of financial penalties.

Network18’s power-packed Maha Kumbh coverage captures 200 million+ views

News18 Kumbh's exclusive interview with the viral sensation IIT Baba, whose insights on faith and modernity struck a chord with viewers, has garnered over 50 million views across social platforms.

News18 Kumbh, a digital-first channel launched a month before the festival, is at the forefront of this massive effort. Streaming 24×7 on YouTube and DTH platforms like Den and Hathway, the channel features live streams, ground reports, podcasts, explainers and an exclusive Maha Kumbh documentary, giving audiences a front-row seat to this age-old tradition.

FSSAI rolls out comprehensive measures for food safety at Maha Kumbh 2025

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

FSSAI, in collaboration with the Food Safety and Drug Administration, Government of Uttar Pradesh, has deployed 10 Mobile Food Testing Labs, along with food analysts to cater to the different sectors of the Maha Kumbh area. These mobile food testing labs have been conducting on-the-spot testing of food items for adulteration and spoilage.

Mumbai’s DOOH | Martin Sorrell: Strong devours weak, outdoor ad industry clean-up | Martin Sorrell on PM Modi

The Brihanmumbai Municipal Corporation (BMC) considered the wealthiest civic body in India, says that Mumbai, the country's financial hub, has only 1,025 legally authorized hoardings throughout the city. The BMC generates a substantial revenue of approximately Rs 100 crore from the licensing fees associated with these hoardings. (Image Source: LinkedIn)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Publicis Groupe parts ways with its Chief Diversity Officer Geraldine White

In her role as the chief diversity officer, Geraldine White was tasked with leading Publicis Groupe’s DE&I work, with a focus on elevating talent experiences; improving systems, policies and practices to create more equity across the employee base. This was followed by continually enabling an inclusive environment for all identities and communities within the Publicis Groupe network.

As the company is in the process of choosing a suitable successor, it has been reported that Geraldine White continues to work at Publicis Groupe in a consulting capacity.

Patanjali Ayurved’s misleading ads case: Kerala Court issues a bailable warrant against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

This development comes after the Supreme Court warned States and Union Territories of contempt of action for not initiating proceedings against companies and individuals, who were responsible for misleading advertisements.

Paytm names Bimal Julka as Non-Executive Independent Director

Bimal Julka has 41 years of experience with a demonstrated history of leading projects across Ministry of Defence, Civil Aviation, Information & Broadcasting, External Affairs, Finance, Commerce and Public Relations in Govt. of India. He is skilled in strategic planning, business development, business strategy and service delivery management.

Bimal Julka is an IAS officer of 1979 batch of Madhya Pradesh cadre.

Dentsu India Media Practice adds 80 brands in 2024, delivers 10% growth in billings

The cracks in Dentsu’s relationship with the industry started showing when a top agency snatched two major accounts—an automobile giant worth ₹1000 crore and an FMCG behemoth worth ₹1600 crore.

New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund among others.