Kashmeera Sambamurthy – Page 24

InspiRAYtion 16 – The Blood Money Of Award Season

Major account wins of 2024. (Image Source: Unsplash)

Money is one of the most inspiring ideas there is. Have a lot of it in your life. Don’t let your growth be derailed by the toxic march towards industrialised award-ising. Be a round the year practitioner of great Advertising, you owe your talent and yourself that much, writes ad man Rayomand J Patell.

Bookstrapping: Think Like a Minimalist by Chirag Gander and Sahil Vaidya

Authors of the marketing book ‘Think Like a Minimalist’, Chirag Gander and Sahil Vaidya are your classic Forbes 30 under 30 achievers.

The authors outline four steps to achieve minimalism and add that ‘if the designer has to explain his work, probably something is wrong with it!’ states Reeta Ramamurthy Gupta in her review.

Storytelling holds the key in marketing success: Gaurav Ramdev, Protean eGov Technologies

"Time blocking is a game-changer. It helps me dedicate focused time to key tasks and ensures that I also carve out moments for creativity. I learnt that at Razorpay, start-up founders use that technique quite effectively," states Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies.

Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies, touches upon the work and life hack he swears by, his advice to avoid burnout on a personal and professional level, the books he is reading and why every experience is an opportunity to grow.

Abbey Thomas to head VW Group’s Bentley as Country Head

Abbey Thomas will take charge in January, and will report to Jan Bures, executive director – sales, marketing and digital, at Skoda Auto Volkswagen India.

Adani Wilmar names Shrikant Kanhere as the Deputy CEO

Shrikant Kanhere will be mainly responsible for business development, investor relations and financial management while Sheth will continue to lead sourcing of raw materials, trading and manufacturing operations.

Shrikant Kanhere will assume this role in addition to his current profile as the chief financial officer (CFO) of the company.

Trademark victory for Metro Brands: Court orders injunction against infringing company

The case arose when Metro Brands Ltd. filed a lawsuit accusing Nice Shoes LLP of using the confusingly similar mark “DESIMOCHI” on their website, which sells various products, including footwear. Metro Brands argued that this use was likely to mislead consumers and damage the reputation of its long-established “Mochi” brand, which has been recognized in India since 1977. (Image Source: Mochi Shoes)

In its ruling, the Court emphasized that the addition of the prefix “DESI” to “Mochi” did not eliminate the confusion between the two marks. The Court granted Metro Brands an interim injunction, restraining Nice Shoes from using “DESIMOCHI” and ordering the transfer of the domain “www.desimochi.com” to Metro Brands.

Nykaa Fashion CEO Nihir Parikh steps down

Nihir Parikh joined Nykaa as a chief strategy officer, and here, he supported Nykaa’s Series B funding of $9.5M in Oct 2015, guided product and tech till June 2016 and supported HR till Nov 2017.

Nihir Parikh joined Nykaa as a chief strategy officer.

Tata Starbucks eyes growth through innovation in food, beverages, and store formats

The restructuring affects Starbucks' global corporate support staff, which totals approximately 16,000 employees. However, the layoffs will not impact all positions; roles such as roasting, warehouse operations, and in-store baristas remain unaffected.

With a current presence of approximately 460 stores across 75 cities, Tata Starbucks remains committed to its medium-term goal of reaching 1,000 stores.

Rise of legal influencers and misinformation

The advent of social media and digital platforms, which have democratised dissemination of information, allows legal influencers to share their knowledge with a broader audience. The trend has also resulted in the spread of misinformation, said Amrita S Nair, Advocate, Bombay High Court (HC). She attributed the ill-effects to a lack of expertise or an indulgence in sensationalism to attract more followers on social media. (Image Source: Unsplash)

The growing number of legal influencers in the country is causing concern among experts about the impacts of influencer-activity in the space.

YouTube Shorts falling short? | Stakeholders want PB’s OTT under TRAI ambit | Mahindra-IndiGo trademark dispute

While globally Shorts continues to battle for prominence, in India — following the ban of TikTok — the platform faces its most formidable rival in Meta's Instagram Reels, which has swiftly risen to dominate the short-video space.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.