Kashmeera Sambamurthy – Page 24

SPNI names Rajaraman S as head – content strategy

Rajaraman S began his career as an industrial trainee at Citibank, and then worked as a manager at Hari & Easwaran CAs. Then, he moved to Vijay Television as senior manager - finance, and then he moved to Star TV Network as assistant vice president - finance.

Previously, Rajaraman S held the position of head – office of country manager, India at Disney Star.

Content is the new commerce: How brands are trading hard sells for storytelling

“Brands are trying to be more like creators,” says Piramal Finance marketing head

BrandPulse Global names Mona Jain as Chief Growth Officer

Mona Jain began her career as a media planner at Hindustan Thompson Associates (HTA), and then joined Contract Advertising as a media group head.

Mona Jain will be based out of Noida.

Page Industries appoints Karthik Yathindra as CEO

With a career spanning over nine years at Page, Karthik Yathindra played a pivotal role in driving key initiatives and fostering a culture of innovation, teamwork and excellence, stated the company in a statement.

During his tenure with Page, Karthik Yathindra has held several leadership positions, overseeing areas of sales, retail, product, marketing and supply chain.

Goodyear Tire & Rubber Company India names Arvind Bhandari as MD

Arvind Bhandari began his career as an area sales manager at ITC Limited. Then, he joined JWT as an account supervisor, and moved to PepsiCo as brand manager. He joined Nestle India and held the position of marketing manager, and went on to hold senior leadership roles over a period.

Arvind Bhandari will serve for a period of five years or until he retires. He will also be chairman of the board of directors.

News18 Lokmat leads Marathi news segment with unmatched reach and market share

Network18’s News18 Network is India’s largest news network, comprising 16 national and regional news channels that connect with audiences across the country.

Another channel from Network18’s portfolio to become number one, News18 Lokmat has left TV9 Marathi and ABP Majha behind in the Marathi news genre.

Adidas aims to inspire women in sports with grassroots programs and role model partnerships: Neelendra Singh

"Partnership with BCCI is a good example of leveraging cricket to reach deep into India. Leveraging Indian athletes to tell global stories is another example of where the story or the campaign is global but the faces and the athletes we use are local. Once again through distribution product and marketing campaigns, we believe we have the best combination to reach the best consumer," says Neelendra Singh, General Manager of Adidas India.

In an interview with CNBC-TV18, Neelendra Singh, General Manager of Adidas India, emphasised the brand’s dedication to fostering inclusivity through grassroots programs and by partnering with prominent role models in the sports community.

TikTok’s North American ad sales head Sameer Singh steps down

This movement comes as the ban on the short form video hosting service in the US nears, which is all set to take place on January 19.

Sameer Singh, who joined ByteDance in 2019 as the head, global business solutions, APAC, will remain with the company till the end of February.

2025: Building Learning Organisations, emerging brands, India stack and more…’ says Unny Radhakrishnan, Digitas India

"AI-assisted tools help create targeted content for micro-audiences, improving customer engagement and driving purchases. AI also enables personalised ad messages and visuals tailored to individual consumers at scale, improving advertising relevance," stated Unny Radhakrishnan, CEO, Digitas India.

Unny Radhakrishnan, CEO, Digitas India, on how 2025 will see new brands enter the market across categories and price points and building a learning organisation.

How Fevicol egg advertisement was a ‘turning point’ in the brand’s creative journey

The ad film had consciously avoided driving home the over-the-top message: Fevicol has the strongest bond. Prasoon had left it to the imagination of the public to fill in the blanks and endorse its “strong bond” image. (Stills from the ad film)

Storyboard18 catches up with veteran adman Piyush Pandey and ad filmmaker Prasoon Pandey, who reminisce about the genesis of the 1996 iconic ad film and how it was run up to 12 times a year for a total brand recall.