Author: Kashmeera Sambamurthy

Global AI Conclave: Rajeev Chandrasekhar flags regulatory void in monetising publicly scraped data

Rajeev Chandrasekhar said that he is still very active in politics and that he spends much of his time in Thiruvananthapuram, Kerala. (personal website)

Former Union Minister Rajeev Chandrasekhar highlighted gaps in India’s regulations on monetising non-personal internet data, urging reforms to ensure fair compensation for content owners amidst rising concerns over AI model training practices.

How Tata Tea Premium’s Jaago Re campaign champions social causes

Tea was also the first beverage people had when they woke up in the morning to energise themselves. Amer Jaleel, former group CCO (Chief Creative Officer) and Chairman, Mullen Lowe Lintas Group, added, “We felt that energising is not the right hook for the youth because the youth are already full of energy. Then we realised that tea actually wakes you up. From ‘wake’ to ‘awaken’ was a creative leap.” (Stills from ads)

Storyboard18 got in touch with Sushant Dash, CEO, Starbucks, and Amer Jaleel, former group CCO and Chairman, MullenLowe Lintas Group, who spoke about the campaign’s genesis, the story behind each ad film, Jaago Re 2.0, and a lot more.

Bookstrapping: Restoring our Sanity Online by Mark Weinstein

Research suggests that it takes only four data points, specifically dates and times of purchases to determine someone's real identity online. This leads to the inference that since all social media is on the block chain, any entity can access it and target the user, stated Reeta Ramamurthy Gupta in her review. (Image Source: Amazon)

Restoring our Sanity Online by Mark Weinstein is a book about specific steps to a non-addictive life on social media; and if and how Government and Big Tech can champion this reboot, stated Reeta Ramamurthy Gupta in her review.

Understanding people is an underestimated business tool: Ajay Dang, UltraTech Cement

"Be interested in what you're doing. Burnout happens when there is drudgery. If you're interested in what you do, then even if you are working hard, it doesn't become a drudgery or lead to burnout," stated Ajay Dang, President and Head of Marketing, UltraTech Cement.

Ajay Dang also feels that talent is overrated, and that it’s hard work and grit that counts.

Sony Pictures secures exclusive media rights for ACC, pays 70% hike for deal

This partnership ensures comprehensive coverage of Asian cricket’s tournaments across television, digital, and audio platforms. (Image source: YouTube)

According to the ACC, the landmark deal comprises media rights for tournaments like Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.

Harsha Vardhan Agarwal takes over as FICCI President for 2024-2025

Harsha Vardhan Agarwal was awarded as one of India's Hottest Young Business Leaders in the prestigious 'FORTY UNDER 40' list by The Economic Times & Spencer Stuart in 2016. (Image source: Millenium Post)

Harsha Vardhan Agarwal is a second-generation leader of the USD 3.1 bn diversified business conglomerate Emami Group. He is also a key member of the diversified Emami Group’s strategic think-tank that drives the organisation’s growth.

EssenceMediacom’s Sonali Malaviya quits the WPP-owned media agency

As the managing director of Essence, Sonali Malaviya led Essence during the peak of the COVID-19 pandemic and successfully transitioned to a fully remote work environment. She surpassed business growth expectations by 25 percent. She retained all existing clients and acquired new business.

Sonali Malaviya had stints across Roy Morgan Research, PHD, MindShare, Twitter, Colorbar etc.

Next-gen entrepreneurs are leading the charge for sustainability, says Sanjeev Bikhchandani

In an age where businesses operate at the intersection of technology, consumer consciousness, and sustainability, the role of leadership is evolving rapidly. According to Sanjeev Bikhchandani, Co-founder and Executive Vice Chairman of InfoEdge, the current crop of entrepreneurs is far more committed to sustainability than their predecessors.

From adland to CMO chair: CXOs at companies excel after successful stints in advertising

It is proof that a majority of the top-notch CXOs in India have had a stint in advertising or media agencies at the initial stages of their career. The experience that they had gained in their formative years of their professional journey stood them in good stead at a later juncture. (Clockwise: Bidisha Nagaraj, Tarun Jha, Kedar Lele, Ashwani Sinha, Mayur Hola, Arun C Kumar, Sai Narayan, Gaurav Mehta and Sujay Rachh)

Storyboard18 tracks the professional trajectory of some of the leading CXOs, who have honed their skills in advertising before making a successful switch to branding.