Author: Kashmeera Sambamurthy

Want European T20 Premier League to be part of my legacy, says Abhishek Bachchan

For him becoming the co-owner of a league is a far exciting prospect rather than owning or co-owing a team in the IPL. With ETPL, Abhishek Bachchan is also taking cricket and entertainment to a market that has remained untapped. (Image Source: Moneycontrol Hindi)

After investing in teams in the Pro Kabaddi League and the Indian Super League, the Bollywood actor is expanding his portfolio as he has become the co-owner of the European T20 Premier League.

Prasar Bharati’s OTT platform, WAVES partners with Jio Stores

Most original content and live streaming feature 20-second and 30-second trailers and promos for available shows. Some of the featured show promos on the platform include Battle of Bands, Yatra, and Rangoli.

The Prasar Bharati OTT platform WAVES, which houses content from Doordarshan (DD) and All India Radio (AIR), will now be available for download and access across all Jio devices.

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Categorized as OTT Tagged

Prasar Bharati and Adhikari Brothers enter into a strategic alliance to expand content horizons

Under this collaboration, Sri Adhikari Brothers’ broadcast channels—Mastiii, Dabangg, and Maiboli—will also be accessible on the Waves. (From left to right - Prasar Bharati and Sri Adhikari Brothers. Image Source: YouTube and LinkedIn)

As part of this collaboration, Sri Adhikari Brothers’ diverse range of content will be made available on Prasar Bharati’s OTT platform WAVES as well as on linear television channels.

90 hour work week debate in adland | Pay TV channels to leave DD Free Dish | Dunzo app and website shut down

The controversial 90-hour week debate seems to go beyond numbers in the ad industry; instead it reveals deeper nuggets about human potential, balance, and what it means to create in a world that is constantly evolving. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

HCLTech and Microsoft expand strategic partnership to help transform contact centers with Gen AI and cloud-based solutions

(Image Source: Bleeping Computer and YouTube)

HCLTech will empower clients to activate Microsoft Dynamics 365 Contact Center, a Copilot-first solution that delivers superior customer experiences, accelerates problem-solving, empowers customer service representatives and drives efficiency, stated the company in a statement.

ASCI issues advisory for LinkedIn influencers; mandatory disclosure of material connections

The platform has seen several cases of professionals talking positively about certain products or services and even advertising campaigns without revealing that they are part of a campaign. These practices mislead audiences, who may believe that the views represented by such professionals are unbiased and not influenced by any collaboration. (Image Source: Join Marketing)

60 such cases were brought to ASCI’s attention by professionals on LinkedIn. Of these, 56 cases are being processed for violations, primarily due to non-disclosure of material connections. These non-disclosures are in potential breach of the ASCI Code, the Guidelines for Influencers in Digital Media, and the CCPA Guidelines.

BookmyShow releases security guidelines ahead of Coldplay concert; issues warnings against black marketing

Taking to Instagram, BookmyShow said in a post stated that they would implement several checks and balances to ensure a comfortable concert experience for people who had valid ticket with them. The attendees were required to carry a copy of their valid government photo ID along with a soft copy of the valid government photo ID of the primary transactor, further added the post. (Image Source: Unsplash)

Coldplay concert is all set to take place on January 18, 19 and 21 at DY Patil Stadium in Navi Mumbai.

BBMP Chief Commissioner directs officials to take strict action against unauthorised ads

Earlier, the BBMP had also urged citizens to extend help to BBMP in identifying illegal hoardings by sending photographs 9480683939 or calling the helpline at 1533, further added the report. (Image Source: News18)

Tushar Giri Nath, chief commissioner of Bruhat Bengaluru Mahanagar Palike (BBMP) instructed the officials to file a FIR against those who were responsible for installing illegal advertisements in the Bengaluru city.

India’s drinking culture: A reflection of societal transformation

As India positions itself as a global leader, its evolving approach to alcohol consumption signals a broader shift—one that mirrors the nation’s ambition to lead rather than follow, stated Diageo India's Amitabh Pande. (Image Source: Culture Trip)

India’s alco-bev market, valued at $52.4 billion, is expected to reach $64 billion by 2030, contributing 25 percent of all new global legal drinking age (LDA) consumers in the next five years, highlighted Diageo India’s Amitabh Pande.