Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Author: Kashmeera Sambamurthy
HCLTech and Microsoft expand strategic partnership to help transform contact centers with Gen AI and cloud-based solutions
HCLTech will empower clients to activate Microsoft Dynamics 365 Contact Center, a Copilot-first solution that delivers superior customer experiences, accelerates problem-solving, empowers customer service representatives and drives efficiency, stated the company in a statement.
ASCI issues advisory for LinkedIn influencers; mandatory disclosure of material connections
60 such cases were brought to ASCI’s attention by professionals on LinkedIn. Of these, 56 cases are being processed for violations, primarily due to non-disclosure of material connections. These non-disclosures are in potential breach of the ASCI Code, the Guidelines for Influencers in Digital Media, and the CCPA Guidelines.
BookmyShow releases security guidelines ahead of Coldplay concert; issues warnings against black marketing
Coldplay concert is all set to take place on January 18, 19 and 21 at DY Patil Stadium in Navi Mumbai.
BBMP Chief Commissioner directs officials to take strict action against unauthorised ads
Tushar Giri Nath, chief commissioner of Bruhat Bengaluru Mahanagar Palike (BBMP) instructed the officials to file a FIR against those who were responsible for installing illegal advertisements in the Bengaluru city.
India’s drinking culture: A reflection of societal transformation
India’s alco-bev market, valued at $52.4 billion, is expected to reach $64 billion by 2030, contributing 25 percent of all new global legal drinking age (LDA) consumers in the next five years, highlighted Diageo India’s Amitabh Pande.
CXO Moves: Exec movements across Unilever, HT Media, Snapdeal, Havas India, GroupM, Akasa Air and more
Executive moves in the world of brands and agencies.
Unilever’s Anshul Asawa to be new CEO of DMart-parent Avenue Supermarts
Anshul Asawa’s role will be effective from March 15, 2025.
HT Media chairperson Shobhana Bhartia’s email to employees on leadership change
In an email to HT Media employees, Shobhana Bhartia spotlighted outgoing MD & CEO Praveen Someshwar’s contributions and introduced Sameer Singh as the new group CEO.
Bookstrapping: A conversation with Zahaan Bharmal of ‘The Art of Physics: Eight Elegant Ideas to Make Sense of Almost Anything’
Zahaan Bharmal in a conversation with Reeta Ramamurthy Gupta explains that Physics can make sense of very human problems. Though he cannot assure that physics holds all the answers to life, the universe and everything, but it does teach one to embrace the questions.