Kashmeera Sambamurthy – Page 21

Prasar Bharati and Adhikari Brothers enter into a strategic alliance to expand content horizons

Under this collaboration, Sri Adhikari Brothers’ broadcast channels—Mastiii, Dabangg, and Maiboli—will also be accessible on the Waves. (From left to right - Prasar Bharati and Sri Adhikari Brothers. Image Source: YouTube and LinkedIn)

As part of this collaboration, Sri Adhikari Brothers’ diverse range of content will be made available on Prasar Bharati’s OTT platform WAVES as well as on linear television channels.

90 hour work week debate in adland | Pay TV channels to leave DD Free Dish | Dunzo app and website shut down

The controversial 90-hour week debate seems to go beyond numbers in the ad industry; instead it reveals deeper nuggets about human potential, balance, and what it means to create in a world that is constantly evolving. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

HCLTech and Microsoft expand strategic partnership to help transform contact centers with Gen AI and cloud-based solutions

(Image Source: Bleeping Computer and YouTube)

HCLTech will empower clients to activate Microsoft Dynamics 365 Contact Center, a Copilot-first solution that delivers superior customer experiences, accelerates problem-solving, empowers customer service representatives and drives efficiency, stated the company in a statement.

ASCI issues advisory for LinkedIn influencers; mandatory disclosure of material connections

The platform has seen several cases of professionals talking positively about certain products or services and even advertising campaigns without revealing that they are part of a campaign. These practices mislead audiences, who may believe that the views represented by such professionals are unbiased and not influenced by any collaboration. (Image Source: Join Marketing)

60 such cases were brought to ASCI’s attention by professionals on LinkedIn. Of these, 56 cases are being processed for violations, primarily due to non-disclosure of material connections. These non-disclosures are in potential breach of the ASCI Code, the Guidelines for Influencers in Digital Media, and the CCPA Guidelines.

BookmyShow releases security guidelines ahead of Coldplay concert; issues warnings against black marketing

Taking to Instagram, BookmyShow said in a post stated that they would implement several checks and balances to ensure a comfortable concert experience for people who had valid ticket with them. The attendees were required to carry a copy of their valid government photo ID along with a soft copy of the valid government photo ID of the primary transactor, further added the post. (Image Source: Unsplash)

Coldplay concert is all set to take place on January 18, 19 and 21 at DY Patil Stadium in Navi Mumbai.

BBMP Chief Commissioner directs officials to take strict action against unauthorised ads

Earlier, the BBMP had also urged citizens to extend help to BBMP in identifying illegal hoardings by sending photographs 9480683939 or calling the helpline at 1533, further added the report. (Image Source: News18)

Tushar Giri Nath, chief commissioner of Bruhat Bengaluru Mahanagar Palike (BBMP) instructed the officials to file a FIR against those who were responsible for installing illegal advertisements in the Bengaluru city.

India’s drinking culture: A reflection of societal transformation

As India positions itself as a global leader, its evolving approach to alcohol consumption signals a broader shift—one that mirrors the nation’s ambition to lead rather than follow, stated Diageo India's Amitabh Pande. (Image Source: Culture Trip)

India’s alco-bev market, valued at $52.4 billion, is expected to reach $64 billion by 2030, contributing 25 percent of all new global legal drinking age (LDA) consumers in the next five years, highlighted Diageo India’s Amitabh Pande.

CXO Moves: Exec movements across Unilever, HT Media, Snapdeal, Havas India, GroupM, Akasa Air and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (From left to right: Achint Setia, Anshul Asawa, Sameer Singh and Ankit Goyle)

Executive moves in the world of brands and agencies.

Unilever’s Anshul Asawa to be new CEO of DMart-parent Avenue Supermarts

Anshul Asawa began his career at Unilever in 1995 and held senior leadership roles of sales and marketing in the foods and refreshment business across multiple geographies in India He was also the marketing lead for popular tea brands in India.

Anshul Asawa’s role will be effective from March 15, 2025.

HT Media chairperson Shobhana Bhartia’s email to employees on leadership change

In an email to HT employees, HT Media's chairperson Shobhana Bhartia also stated, "Our legacy businesses of print and radio are now back to sustainable growth and margins. I thank Praveen for his contributions to HT." (From left to right: Praveen Someshwar, Shobhana Bhartia and Sameer Singh)

In an email to HT Media employees, Shobhana Bhartia spotlighted outgoing MD & CEO Praveen Someshwar’s contributions and introduced Sameer Singh as the new group CEO.