Author: Indrani Bose

BYJU’s gives up all offices across India; retains only headquarters in Bengaluru

The NCLAT had previously closed insolvency proceedings after Byju’s board member Riju Raveendran personally settled the dues with the BCCI.

As a result of the decision, the company has now mandated that all employees work from home indefinitely, except for those working out of its headquarters and approximately 300 Byju’s Tuition Centres across the country.

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.

ASICS and Rohan Bopanna come together to encourage people to move

Known for his passion, grit and performance, Rohan Bopanna has reimagined the sport and showcased that anyone can achieve their optimum best with commitment and technology driven approach – towards right guidance, strong mental and physical balance and most importantly the right gear. (Image source: Moneycontrol)

This campaign aims to inspire people from all walks of life to experience the uplifting effects of movement by joining ASICS in their journey towards physical and mental wellness.

Maruti Suzuki’s Shashank Srivastava on Women’s Day campaign, CTV, WPL and elections

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Around 310 million women use the internet, and their usage of digital media is just as high as men, says Shashank Srivastava, Senior Executive Officer, Marketing and Sales.

Byju’s disburses part of pending salaries for employees; promises to pay the balance from rights issue fund

The NCLAT had previously closed insolvency proceedings after Byju’s board member Riju Raveendran personally settled the dues with the BCCI.

This comes as the National Company Law Tribunal (NCLT) in its order passed on February 27 directed the edtech company to keep funds received from the rights issue in an escrow account till the disposal of the oppression and mismanagement plea filed by four of the company’s investors.

Talented promotes Binaifer Dulani to the role of Founding Partner

In the past, Binaefer Dulani has been part of the leadership team at Dentsu Webchutney, where she led India's most awarded piece in Cannes Lions History: The Unfiltered History Tour winning multiple Grand Prix, and the Titanium Lion.

Binaifer Dulani is known for her work for ‘Marriage Conversations’ and ‘The Interview’ for Tanishq, ‘1947% More History’ for Britannia and Chhota Kaam & Chhoti Soch for Urban Company.

BluSmart launches “Ab Driving Karogi Tum?” campaign to challenge gender stereotypes

This BluSmart initiative is the engine behind the larger societal transformation, cultivating an environment in which women feel free to embrace their independence unapologetically.

The #SochParSawaal campaign video showcases BluSmart’s women driver partners reciting the poem that defies societal norms that undermine women’s driving capabilities.

Ola launches RideAhead” campaign to foster more inclusive approach to women’s mobility

The conversations offered insights, which were captured and released in a short video. It also presents that women who are regular eBike taxi passengers cite the ride option as ‘flexible’, offering more efficiency and freedom.

Ola led the #RideAhead initiative by engaging with two sets of women groups, the first featuring women with no experience of a bike taxi ride, and the second group with women using eBike taxis regularly, with the goal to understand what apprehensions and reservations women have in taking bike taxis.

Omnicom India supports launch of India chapter of Women in Tech Global

The India chapter was officially launched on March 8th 2024, International Women’s Day, at the French Embassy in New Delhi, under the patronage of Thierry Mathou, French Ambassador to India. (Image via Unsplash)

Women In Tech Global is an NGO headquartered in Paris and committed to actively promoting women & girl’s empowerment in STEAM (Science, Technology, Engineering, Arts, and Mathematics).