Britannia & Talented partner with six athletes to encourage hunger for sports beyond cricket

Britannia recruited Talented.Agency to conceptualise a new vision for India, one that is as inclusive as it is hopeful and it was done in partnership with JSW Sports. Thus born was #HungryForGold – their latest campaign featuring six of India’s athletes representing diverse sports, genders and states across the country.

The athletes are Neeraj Chopra (Javelin), Lovlina Borgohain (Boxing), Satwiksairaj Rankireddy & Chirag Shetty (Badminton), Bhavani Devi (Fencing) and Avinash Sable (Steeplechase).

#ShareTheSpotlight: Cipla’s Geena Malhotra on colleague and mentee Patsy Jeffery

Geena Malhotra, Global Chief Technology Officer

Geena Malhotra, Global Chief Technology Officer, Cipla writes, “When I started my professional journey in the 1980s the challenges for women spanned restricted chances for professional growth, unequal compensation in comparison to men, and widespread discrimination based on gender.”

UNIQLO’s Nidhi Rastogi on partnership with Katrina Kaif and new summer collection

Nidhi Rastogi says UNIQLO's AIRism range was co-developed with engineers from Japanese fabric manufacturer Toray Industries and utilises fibers that are thinner than a human hair to provide the ultimate comfort, whatever the temperature.

Nidhi Rastogi, Marketing Director at UNIQLO India says Katrina is someone whose style aligns seamlessly with UNIQLO’s LifeWear philosophy of simplicity, functionality, and timelessness.

Amazon Prime unveils video dedicated to the role of women in entertainment

The video shows scenes of some of fan-favourites and acclaimed titles featuring women characters in pivotal roles such as the International Originals like Citadel, The Lord of the Rings: The Rings of Power, The Marvellous Mrs. Maisel, Fleabag, The Wheel of Time, as well as Indian Originals such as Dahaad, Made in Heaven, Maja Ma, Hush Hush, Four More Shots Please! Suzhal – the vortex, to name a few. (Image source: Moneycontrol)

The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia.