Author: Indrani Bose

AJIO collaborates with Snap Inc to elevate Big Bold Sale

AJIO adopted a two-phase approach on Snap, focusing on pre-buzz and the sale period utilising various formats including AR lenses, Snap ads, Story ads, and Collections.

The First lens reached 21.7 million people, while the AR lens delivered 68.7 million impressions over four days, with an average camera playtime of 11.94 seconds.

How YouTube is enabling creators to disclose altered or synthetic content

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

Noise, Airtel Payments Bank and Mastercard get together to launch a new way to pay

The initiative will empower users to unlock the full potential of smart wearables and democratize convenient financial solutions, enabling users to stay ahead of the curve and enjoy the benefits of the future of payments.(Representative image by ilgmyzin via Unsplash)

The entities have come together to launch the Bank’s Airtel Payments Bank Smart Watch aimed at revolutionizing contactless payments, to redefine and make contactless payments accessible to a larger consumer base.

coto appoints Julius Baer’s Komal Syal as community advisor

As a Community Advisor, Komal Syal will work closely with coto's leadership team to develop strategies that promote inclusivity, diversity, and empowerment of coto women within the communities.

Komal Syal holds the Managing Director and Team Head position at Bank Julius Baer in Singapore.

MyGlamm comes onboard as official beauty partner for ‘Bade Miyan Chote Miya’

Produced by Pooja Entertainment and Directed by Ali Abbas Zafar 'Bade Miyan Chote Miyan' is an upcoming film starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more. (Image by Zee Company via YouTube

The Good Glamm Group’s creator and media divisions – Good Creator Co. and Good Media Co., will collaborate with Pooja Entertainment to curate promotional content and immersive experiences for fans leading up to the movie’s release.

#ShareTheSpotlight: Sangya Project’s Shweta Sangtani on social taboos and navigating the sex-tech startup space

Shweta Sangtani shares that in 2023, a report by National Association of Software and Services Company (NASSCOM) on India’s startup ecosystem stated that only 18 percent of companies have at least one woman founder or co-founder.

Shweta Sangtani, co-founder, Sangya Project shares the spotlight with Aditi Gupta for the latter’s work with Menstrupedia.

Schneider Electric renews partnerships with Rajasthan Royals

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

With this partnership, the Rajasthan Royals team and its management reiterated their commitment towards creating a sustainable ‘IMPACT’ and encouraging their fans to become ‘Green Yodhas’ by taking climate positive actions.