Author: Indrani Bose

ID Fresh partners with Tata Motors; inducts the first batch of zero-emission Ace EVs

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

50 percent of iD Fresh Food’s delivery fleet will be converted by 2025 and the remaining 50 percent by 2027.

Cadbury partners with Ogilvy to create #ThankYouFirstCoach campaign

The campaign also encourages fans to participate by expressing gratitude to their own first coaches, highlighting the transformative power of appreciation in nurturing talent and fostering aspirations.

Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG).

ICC announces Invitation to Tender for audio rights

The audio rights packages offered include analogue radio, digital radio, and audio streaming rights for the UK, Ireland, and Australia, besides audio streaming rights for India.

The ITT process allows bidders to produce the Audio World Feed at their own expense for ICC events from 2024–2027.

Star Sports signs CarryMinati for IPL 2024

The 24-year-old Delhi-based creator, who is known for his satirical roasting videos and gaming content, has been signed as the new face of ‘Cheeky Singles’, Star Sports’ special weekly show that captures the fun side of the sport.

With a long-term vision to transform sports broadcasting, the collaboration will marry CarryMinati’s authentic brand of sharp humour and strong youth connection with Star Sports’ vast cricket viewership, promising an unprecedented viewing experience.

Major League Cricket’s Seattle Orcas partner with Sportz Interactive as official digital agency

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Sportz Interactive will aim to enhance Seattle Orcas’ digital presence, focusing on fan acquisition, retention, and commercialization.

AJIO collaborates with Snap Inc to elevate Big Bold Sale

AJIO adopted a two-phase approach on Snap, focusing on pre-buzz and the sale period utilising various formats including AR lenses, Snap ads, Story ads, and Collections.

The First lens reached 21.7 million people, while the AR lens delivered 68.7 million impressions over four days, with an average camera playtime of 11.94 seconds.