Indrani Bose – Page 83

B2B branding: Where trust trumps pomp

B2B buyers are savvy. They can smell a hollow marketing spiel a mile away.

In 2023, Spotify launched “Wrapped for Advertisers.” This campaign offered businesses the same kind of data insights – but about their customer’s music preferences.

Star Sports and Tata Play roll out ads to target affluent audiences this IPL season

For the first time ever, advertisers will have the opportunity to target their ads to the most premium cohorts during live IPL matches on key Star Sports channels.(Image Source: Twitter handle of Indian Premier League - @IPL)

This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities.

Nykd’s Preeti Gupta on social taboos around lingerie and more

Preeti Gupta, Business Head, Nykd by Nykaa

Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.

Experts vs influencers: Digital PR alternatives to link building

Around 64% of the brands allocate 5%-20% of their annual budget to influencer marketing, according to the latest report by Influencer.in.

Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.

Angel One announces partnership with IPL

A still from the ad

This partnership with BCCI underscores Angel One’s long-term vision and commitment to unlocking new avenues for growth and expansion.

Unacademy launches new campaign with Sachin Tendulkar

Filings show Tendulkar and Whiteboard Capital are currently on the board of directors of the holding firm named SRT10 Athleisure Pvt Ltd.

The film shot at an Unacademy Centre, captures Tendulkar and a team of Unacademy Educators cheering on a student as she strives to crack her dream exam.

Castrol and bp sign Shah Rukh Khan as brand ambassador

As soon as the news of Khan being admitted to the hospital began doing the rounds, netizens and fans on social media wished for his speedy recovery.

Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.