Ed-a-Mamma which started in 2020 has been selling its products through online platforms including AJIO, Myntra, Tat CLIQ, Amazon apart from its own webstore.
Author: Indrani Bose
Blue bird in trouble: Twitter has lost 50 percent of its ad revenue
Twitter is financially weak as several advertisers are yet to return to the platform after ditching it post-Elon Musk’s takeover.
No battle between logic and magic: Forging CMO-CFO power alliances
According to Shubhranshu Singh , vice president, marketing – domestic & IB, CVBU , Tata Motors, if logical creativity and creative logic can be hybridised, then one come to a meeting point.
Google Bard now available in over 40 languages, including nine Indian languages
Google launches new features in Bard to help users better customise their experience, boost their creativity and get more done, including the ability to add images in Prompts, listen to Bard’s responses out loud, and easily adjust Bard’s response to be longer, shorter.
Pearson appoints Siddharth Parnerkar as international sales director for Workforce Skills in India
Siddharth Parnerkar’s experience and expertise will be instrumental in driving Pearson’s endeavour to address the upskilling requirements of the workforce and help organisations understand, maintain and enhance their most important asset, their people.
Baseline Ventures signs badminton duo Gayathri Gopichand and Tressa Jolly; secures sponsorship from Muthoot FinCorp
This multi-year collaboration will have the duo sport the Muthoot FinCorp logo prominently on the front chest of their playing jerseys during all BWF International events.
Godrej Magic unveils its new Magic Floor Cleaner with Anil Kapoor as its brand ambassador
Godrej Magic Floor Cleaner presents a concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption
If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani
The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.
Parineeti Chopra joins the long list of celebrity entrepreneurs with investment in Clensta
Apart from Chopra, actors including Deepika Padukone, Alia Bhatt, Priyanka Chopra as well as sportsmen Virat Kohli and Sachin Tendulkar have either invested or started their own company.
Finfluencers should educate not advise says Zerodha’s co-founder Nikhil Kamath
Finfluencers should educate people because financial literacy is the need of the hour but if they start giving financial advice then that needs to be regulated, says Nithin Kamath, co-founder and CEO of Zerodha.