Indrani Bose – Page 171

TRAI issues recommendations on AI; states urgent need for regulatory framework

The Government may take appropriate measures to provide relief to the FM radio operators to address challenges posed due to COVID-19 pandemic. (Representative image by Rod Long via Unsplash)

TRAI releases recommendations on AI and bats for the urgent need for a risk-based framework for the regulation of AI use cases.

Alia Bhatt becomes a mompreneur again; invests in SuperBottoms after selling Ed-a-mamma to Reliance

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Post gaining Ed-a-Mamma, Reliance’s kidswear portfolio will grow. Currently, Reliance Brands has partnerships with renowned international brands in luxury, high premium and high street lifestyle segments.

Shark Tank-ed?: Ashneer Grover, Anupam Mittal, honoured least number of Shark Tank deals; Namita Thapar tops list

Anupam Mittal (left), Namita Thapar (middle), Ashneer Grover (right)

The data, based on MCA filings till July 12, 2023, revealed that Thapar, honoured 13 of the 22 deals which led to a conversion rate of 59 percent – the highest among the seven sharks who featured in the show’s first season.

I&B minister Anurag Thakur: Won’t allow OTT platforms to demean Indian culture

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

In a meeting with OTT players, I&B minister Anurag Thakur mentioned how platforms have a responsibility of ensuring they do not propagate vulgarity and abuse camouflaged as creative expression.

How did Emirates become ruler of the skies?

Emirates not only leveraged its connectivity but also incorporated world-class amenities, including offering in-flight entertainment and premium services like luxurious seating accommodations, and much more. (Image sourced from Moneycontrol)

Through sports sponsorships, Emirates expanded its brand awareness and brand recall. Increased media attention through sporting events was a smart marketing move by Emirates.

Global Desi Girl and icon Priyanka Chopra turns 41

In 2021, Chopra launched haircare brand Anomaly in the beauty section in the US, and it became the second wealthiest beauty brand of 2023. (Image sourced from Forbes)

Take a look at a few key brand endorsements by the global icon.

Sustainability requires collaboration, not competition: Conny Braams of Unilever

Braams, whose career has taken her to Spain, Singapore, Africa and the Middle East, spoke to Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, on short-term growth, long-term resilience and sustainability at Cannes Lions this year.

Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability.

Welspun unveils new brand identity to acknowledge its growth

The new symbol christened ‘The Exponent’ is designed as an elevated degree at the end of the modernised wordmark to signal both the history and the future. (Representative image by Diego PH via Unsplash)

The new brand identity has been created to recognise and cherish Welspun’s hallmark story of bold expansion and growth built upon its strategic diversification forays to deliver next-level opportunities, value, and experiences.

Reliance to acquire Alia Bhatt’s Ed-a-Mamma for Rs 300-350 Cr

Bhatt upon realising that there was a genuine gap for a strong, homegrown Indian kids clothing brand thought of exploring the segment. When the process began of researching and developing, it was an eye opener for her. (Image sourced from Forbes)

Ed-a-Mamma which started in 2020 has been selling its products through online platforms including AJIO, Myntra, Tat CLIQ, Amazon apart from its own webstore.