Indrani Bose – Page 168

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

Bulchandani talks about making sure that the creative reputation of Ogilvy is intact.(Image sourced from Forbes India)

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.

Parineeti Chopra joins the long list of celebrity entrepreneurs with investment in Clensta

Recently, actor Parineeti Chopra became an entrepreneur by acquiring a minority stake in Clensta.(Image sourced from Moneycontrol)

Apart from Chopra, actors including Deepika Padukone, Alia Bhatt, Priyanka Chopra as well as sportsmen Virat Kohli and Sachin Tendulkar have either invested or started their own company.

Finfluencers should educate not advise says Zerodha’s co-founder Nikhil Kamath

The billionaire head of the country's largest stock broking site added that digitisation also reduced customer onboarding risk significantly by cutting off multiple intermediaries and dealing with the customers directly with their digital identity, signature, and mandatory online in-person verification (IPV). (Image source: Moneycontrol)

Finfluencers should educate people because financial literacy is the need of the hour but if they start giving financial advice then that needs to be regulated, says Nithin Kamath, co-founder and CEO of Zerodha.

Domino’s burning pizza slice billboard stunt: original or inspired?

In a bid to promote its latest Red Hot Pizza Range, Domino's has blended innovation with creativity and turned heads with an experiential billboard campaign. To showcase its latest offering,

Domino’s joins the likes of brands such as Zomato, Bata India, Tanishq, and Hyundai that have also achieved customer delight with unique OOH ads.

Dukaan CEO called out for being insensitive after posting about replacing support staff with AI chatbot

Shah had revealed Dukaan's AI assistant, Lisa, a month ago in a Facebook post. The virtual assistant can answer account-specific as well as general queries about Dukaan's features and workings.

Dukaan claimed that it has now replaced 90 percent of its support staff with an AI chatbot called Lina in a move towards profitability.

Roostels India collaborates with Viacom18 Consumer Products to open experiential resort in Ahmedabad

The launch event in Ahmedabad was attended by Indian actor Sonu Sood.

The brand plans to launch similar adventure-theme resorts in Bengaluru, Shimla and other popular holiday destinations.

WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more

Reilly spoke very highly of India and how it has made progress in leaps and bounds in creativity and technology and marrying the two effortlessly.

Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.

Pizza Hut collaborates with Pepsi for its ASMR ad

The short video was filled with ASMR sounds to awaken cravings.

Indian food brands have been using ASMR in the communication strategies to create immersive experiences. Watch Pizza Hut’s spot here.

Food influencer Foodpharmer calls out PepsiCo for taking down video on Sting energy drink

Himatsingka highlights that while a Red Bull 250 ml can has almost 7 teaspoons of sugar, a Sting 250 ml bottle has 4 teaspoons of sugar content. He goes on to add that while Sting has less sugar content, it does use multiple artificial sweeteners (Sucralose, Acesulfame Potassium).

Apparently, LinkedIn is the only platform where the Sting energy video is still available in India. It has been taken down from YouTube, Twitter, and Instagram.

Hershey India’s MD Geetika Mehta on booming chocolate demand, product innovation and entering rural market

DS Group's confectionery products are available in over 26 lakh retail outlets, directly and indirectly, and its market share dominates the closest competitor in Hard-Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segment. (Representative image via Unsplash)

Geetika Mehta, managing director of Hershey shares insights and trends about the Indian chocolate industry.