Author: Indrani Bose

YoungGuns Class Of 2023: Ogilvy India’s Abigail Dias, Rajneesh Bolia and Karunasagar Sridharan

Abigail Dias (left) found recognition at prestigious industry awards. The most recent being Dove’s ‘Stop the Beauty Test’ campaign that won a silver lion for creative strategy at Cannes, a gold at the WARC awards for Asian strategy, silver at the APAC Effies and a shortlist for a Glass Lion at Cannes this year. Rajneesh Bolia’s (middle) projects include Cadbury’s Celebrations ‘Shahrukh Khan My Ad’ which won Cannes Lions 2023 Grand Prix, Grand Prix at MAD Stars 2022, one Titanium, two Gold, one Silver, one Bronze at Cannes 2022, among other awards. Karunasagar Sridharan (right) has been recognized at award shows like Cannes Lions, One Show and Clio, and has brought home over 60 international awards and nominations, and 100 plus local awards.

The Ogilvy trio has won global awards for brands like Cadbury, Dove and Coca-Cola. Here’s what makes them YoungGuns to watch for.

AI and tech poised to revolutionize India’s creator economy

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.

YoungGuns Class Of 2023: GoZoop’s Prardhana Chillarige and Nishant Chhinkwani

From being a rock-band promoter, then a chartered accountant, and finally finding solace in words and turning into a copywriter and having two half-written screenplays tucked away in Google Docs, Nishat Chhinkwani (left) has come a long way. Prardhana Chillarige (right) has worked on the highly anticipated Mumbai launch of the Canadian multinational coffeehouse and restaurant chain, Tim Hortons. With a localised campaign #PudhilStationTimHortons, the brand created hype and intrigue for the market.

Find out why Prardhana Chillarige, associate director – brand strategy, GoZoop and Nishant Chhinkwani, associate creative director, GoZoop are YoungGuns.

YoungGuns Class Of 2023: Schbang’s Tanaya Saigal and Rishabh Pande

Rishabh Pande (left) considers Swiggy Instamart's ‘Khali Ka Khaali Cart’ campaign from last year to be one of his most meaningful works. Tanaya Saigal (right) specialises in new narratives - inspired by emerging brands, in art, pop and subculture. H&M’s 2022 ‘Brighter Than Ever’ film which she conceptualised and scripted is a good example of how Tanaya deploys her skills.

Find out more about Tanaya Saigal and Rishabh Pande, group creative managers at Schbang. Both display innovative streaks and are using AI-led solutions in campaigns.

Honasa Consumer refreshes its corporate identity

The kaleidoscope of multicoloured circles speaks for the fruitful outcomes of dedicated toil and the diverse array within the brand portfolio.

The logo signifies agility, lucidity, and innovation. This unveiling is a representation of the company’s strive for evolution, innovation, and consumer centricity.

YoungGuns: Find out why WPP’s country head is Bullish on India’s creative industry

According to Srinivas, India which is so diverse and full of multiple cultures has different sounds, colours, sights, thus making it an interesting cocktail for anyone who is in the creative industry to really thrive. (Representative Image by Nikhil Mitra via Unsplash)

CVL Srinivas, country manager of WPP believes YoungGuns is going to go a long way in making India an even stronger force on the global stage.

Nationally loved Air India brand now has the vision and Tatas’ support to be internationally loved, says Prasoon Joshi

Prasoon Joshi (left) says that by blending emotion, innocence and magical realism, the film evocatively showcases the new identity of Air India. Every element of the film tries to communicate this, be it the story, the casting, the sound design or the music.

McCann Worldgroup’s Prasoon Joshi discusses behind-the-scenes nuggets and narratives that are shaping brand Air India’s transformation.

YoungGuns: India is going through a phase of creative confidence, says Diageo’s Amitabh Pande

Pande highlights the tech revolution that we are witnessing, most notably fore-fronted by things like AI. “We are seeing these two kind of powerful revolutions happening in the most exciting country of the world and in that context YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

Amitabh Pande, Chief Consumer Strategy, Planning and Digital Officer says YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.