Author: Imran Fazal

Dish TV and Airtel call to bring Prasar Bharati’s OTT platform under TRAI’s ambit

Leading Fast-Moving Consumer Goods (FMCG) brands Amul and Mondelez are now advertising on Prasar Bharati's over-the-top (OTT) platform, WAVES.

Stakeholders are calling to bring Prasar Bharati’s recently launched family-friendly over-the-top (OTT) platform, WAVES, under TRAI’s regulatory framework. WAVES was launched on November 20, 2024.

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.

TRAI to meet broadcasters, DPOs on 5 December for consultation on audit related provisions

TRAI issued recommendations on 'Telecommunication Infrastructure Sharing, Spectrum Sharing, and Spectrum Leasing', on April 24, 2024.

Storyboard18 had first reported about the clash between Broadcasters and DPOs around the audit-related provisions of the Interconnection Regulations, 2017, and the Digital Addressable Systems Audit Manual.

Actor Jackie Shroff files plaint in NCLT against former stakeholders of Sony Entertainment

In February 2023, the NCLT found merit in Shroff’s claims of oppression and mismanagement, directing the majority shareholders to purchase his shares for ₹18.53 crore.

In 2023, Shroff filed a petition alleging that his interests were negatively impacted due to management discrepancies and the dominance of majority shareholders.