OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.

ThinkROI wins Mr.DIY digital mandate

The partnership between ThinkROI and Mr.DIY aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market.

The digital agency ThinkROI will help scale the Mr.DIY brand, with an improved presence, a greater recall value, and higher favourability from the Indian audiences.

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I&B Ministry hints at launching Prasar Bharati OTT at IFFI festival

According to the revised e-auction methodology (by Prasar Bharati) for allotment of slots on DD Free Dish Platform 2025, the e-auction process for MPEG-4 slots will be held bucket-wise, one slot at a time.

I&B Ministry Secretary Sanjay Jaju said that the much-awaited OTT platform by Prasar Bharati will be launched at the upcoming International Film Festival of India, which is to take place from November 20 to 28 in Panaji, Goa.

MIB asks Wikipedia why it should not be treated as a publisher

The Delhi HC said that Wikipedia’s disclaimer that its content is based on secondary sources could not absolve it from the responsibility for what the users write on its pages. (Image: steve-johnson via Unsplash)

Wikipedia has always argued that as an intermediary, it has no editorial control over the content.

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FMCG cos dumping near-expiry products through quick-commerce: AICPDF

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

All India Consumer Products Distributors Federation (AICPDF) has said that this trend threatens the stability of small and medium retail businesses and also consumer safety.