Akanksha Nagar – Page 18

Truecaller urges TRAI to allow telcos to work with third party apps to curb spam: report

Truecaller has also urged TRAI for clear definitions for fraud calls and messages. (Image source: Moneycontrol)

In its suggestions to the Telecom Regulatory Authority of India (TRAI) to regulate spam, Truecaller asked to allow telcos to work with third-party apps for AI-enabled spam solutions.

High costs and limited returns- Ad spends on LinkedIn likely to go down 20%

LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms. (Image source: Unsplash)

Brands are rethinking their advertising investment in LinkedIn ads as CPM rates on the platform have more than doubled in the past two years. The rates currently stand at 15-20% higher than other social media platforms.

FMCG advertisers spent more on digital and radio in H1 ‘2024

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

FMCG ad volumes on TV and ad space in print individually saw a 6% decline each in the first half of 2024 over the last year, as per TAM AdEx report.

MeitY warns social media cos to remove hoax bomb threats or else be held liable

This measure is part of a broader strategy by Albanese's center-left Labor government to tackle the growing influence of technology giants, which have been linked to a rise in misinformation and mental health issues among young people.

The Ministry of Electronics and Information Technology (MeitY)’s advisory also asked social media platforms to provide information on the matter to law enforcement agencies within 72 hours.

Norway to raise social media age limit to 15 backed by age verification system

The Norwegian government will also implement an age verification system to ensure compliance with the new rules. (Photo by freestocks on Unsplash)

The Norwegian government plan aims to safeguard children from harmful online content.

Telemarketers support govt plan to regulate commercial SMS, voice services: report

OTT communication apps, including WhatsApp and Telegram, are facing pressure from telcos and advertisers over spam-related risks.

For a long time, telcos including Reliance Jio, Airtel and Vodafone Idea have been urging the government to regulate telemarketers to combat spam effectively.

Ministry of I&B schedules pre-bid conference for FM Radio Phase-III auction on October 28

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

On October 14, the Ministry of Information and Broadcasting issued a notice inviting applications for e-auctions of third batch of Private FM Radio Phase III channels in 234 cities with 730 channels.

Govt working on new broadcast policy to regulate OTTs

The Minister of State for Information and Broadcasting and Parliamentary Affairs, L Murugan said that after receiving the suggestions, inputs from the industry and public, the government will introduce the policy to regulate OTTs in the Parliament.

Ola exec Sidharth Shakdher joins Paytm as CMO and Business Head

Sidharth Shakdher reportedly quit Ola within nine months of joining the Bhavish Aggarwal-led company.

Former CBO at Ola, Sidharth Shakdher has joined Paytm as chief marketing officer and business head, where he will work closely with Paytm’s CEO, Vijay Shekhar Sharma.

I&B Ministry ‘suspends’ work on draft Broadcasting Bill

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

While the first draft was made public, the second draft of the Broadcasting Services Regulation Bill was circulated among select stakeholders in July 2024. It eventually was withdrawn by MIB saying it will ‘soon release the fresh draft’.