Author: Akanksha Nagar

TV ad volumes declined by 4% in 2024 compared to 2023

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

According to a TAM AdEx report, Hindustan Unilever was the top advertiser on television in 2024, with a 16% share of ad volumes.

Spiritual tourism puts devotional apps on growth curve; ad spends up by 25%

Ticket prices for flights from cities like Mumbai and Ahmedabad remain high, ranging from Rs 40,000 to Rs 50,000 and Rs 31,000 to Rs 70,000, respectively. (Image source: Moneycontrol)

Witnessing a significant surge in downloads each day, in some cases 10% growth in downloads week on week, devotional apps expand services, and promotional activities.

Lodha v/s Lodha: Bombay HC proposes mediation to resolve trademark dispute amicably

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Earlier this month, Abhishek Lodha’s Macrotech Developers approached HC to intervene and restrain House of Abhinandan Lodha (helmed by younger brother) from using the brand name ‘Lodha’.

Budget 2025: Startups seek policies to encourage local breakthroughs, make India global AI hub

The startup sector has also sought focused policies for blockchain adoption, Web3 innovation, and crypto investments, including revisiting the 30% tax and 1% TDS, given their global relevance.

For startups to scale quickly and efficiently, the sector emphasises streamlining the GST structure for digital platforms, simplifying regulatory processes, tax relief, foreign funds, AI-focused policies and enhanced support for intellectual property rights.

Godrej Enterprises Group earmarks Rs 1200 cr investment in tech, digital skills

Rs 1200 crore investment is planned over the next 3-5 years on tech and digital skills by Godrej Enterprises Group.

To achieve a seamless customer experience across its businesses, Godrej Enterprises Group is investing in new digital solutions and technology platforms including strategic digital platforms, AI, and generative AI technologies across business units.

Published
Categorized as Digital Tagged

Prasar Bharati seeks DAVP-empanelled agencies for advertisement on WAVES OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Prasar Bharati has issued notice inviting all agencies empanelled with the Directorate of Advertising and Visual Policy (DAVP) to advertise on WAVES. The agencies will be given 20% discount on the total business they brought.

MeitY extends deadline for public comments on ‘Report on AI Governance Guidelines Development’

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

The report for public consultation was earlier open till January 27. As stakeholders sought an extension to meaningfully engage and participate in the consultation process, it now has been pushed to February 27.

Zee Entertainment files $8 million counterclaim against Star India in ICC media rights dispute

Star India, on September 16, filed a 'statement of case' before London Court of International Arbitration (LCIA) in which it declared termination of the alliance agreement and sought the damages in the now-terminated ICC TV rights deal case, from Zee.

Zee Entertainment (ZEEL) says that the arbitration process is in its early stages, with the determination of ZEEL’s alleged liability for breaches of the ‘Alliance Agreement’ with Star India still pending.