Author: Aashrey Baliga

IAS expands brand safety and suitability measurement for YouTube

YouTube's updated policy treats this issue as a breach of privacy rather than misleading content. There are exceptions for minors, individuals without computer access, or deceased persons. (Representative Image: Szabo Viktor via Unsplash)

IAS’s Brand Safety, Suitability Viewability, and Invalid Traffic (IVT) Measurement will now also be available for Google Demand Gen campaigns for YouTube In-Stream and YouTube Shorts.

YouTube testing server-side ad injections to prevent ad blockers

The program will roll-out starting with Flipkart and Myntra.

Typically, in a client-side injection, the ad arrives at your device separately as compared to server-side injections, where the ad is put into the video before it reaches your device, making it more difficult for softwares to detect the ad and block it.

Journalist Rajat Sharma files for defamation in Delhi High Court against Congress leaders

Multiple videos were circulating on social media of a Lok Sabha election results day discussion on Sharma-owned India TV news channel that claimed that Sharma used foul language against Nayak.

Congress leaders Ragini Nayak, Jairam Ramesh, and Pawan Khera filed a plea with the court alleging that Sharma used foul language and abused Nayak on live TV.

Oracle to exit advertising business says CEO Safra Catz

Catz in his call, did not talk about how the business will be brought to a halt. (Representative Image: Tarik Haiga via Unsplash)

The company’s ad revenue fell to around $300 million in FY24, as per a call between CEO Safra Catz and the company’s investors discussing quarterly earnings.

Wakefit brings on-board David Warner as ‘Pushpa Raj’ to unveil new AI-powered ‘Zense’ range

Warner's portrayal, complete with Pushpa Raj's iconic gestures, promotes Wakefit's new product, Regul8, India's first mattress temperature controller.

As part of the launch, the brand has come up with a brand film featuring Australian cricketer David Warner as Pushpa Raj from the ‘Pushpa’ movie. The ad garnered global attention, including praise from Allu Arjun, the original Pushpa.