Unique and exclusive experiences (63 percent), luxury and indulgence (61 percent), and tech-based travel (51 percent) are identified as primary triggers motivating young Indians to allocate higher budgets, underlining the significance of personalized and immersive travel experiences.
Author: Aashrey Baliga
85 percent of India Inc are optimistic about promotions, career changes or salary hikes in 2024: Simplilearn Survey
45 percent of respondents cite the need to upskill to leverage new opportunities in their company or desired field.
Lowe Lintas launches new campaign for Google Pay ft. Kajol
The campaign has been rolled out across various media channels, including television, digital platforms, and social media.
Global travel industry poised for 14 percent YoY growth in 2024: Criteo report
Spending patterns and deciding factors of travel are evolving, with approximately a quarter of global travelers reporting spending more on travel in the last six months, representing a significant jump in some regions compared to Q1 2023.
79 percent marketers in India are experimenting with or have fully implemented AI into workflows
Marketers embrace AI with an eye on trust. Marketers are intent on successfully applying AI in their operations with the right data, but are concerned about security.
OpenAI and News Corp announce multi-year partnership
Through this partnership, OpenAI has permission to display content from News Corp mastheads in response to user questions and to enhance its products, with the ultimate objective of providing people the ability to make informed choices based on reliable information and news sources.
Mamaearth-parent Honasa Consumer has highest number of ad violations: ASCI Complaints Report
A total of 187 ads by Mamaearth parent Honasa Consumer were flagged for violations.
BMC sets up 8-person committee to address billboards and outdoor advertising in Mumbai
The new committee will address environmental and health issues and traffic safety implications of granting permissions of digital hoardings.
How Bisleri came about: Remembering Jayantilal Mohanlal Chauhan
On the birth anniversary of Bisleri’s Founder Jayantilal Mohanlal Chauhan, let’s take a look at how the company came into being and how Chauhan managed to sail the boat in the difficult times.
LinkedIn India violated significant beneficial owner norms under companies law: Corporate Affairs Ministry
The Ministry has imposed fines (totalling of Rs 27,10,800 ) on Microsoft-owned LinkedIn India, chief Satya Nadella and eight other individuals.