Author: Aashrey Baliga

MIB’s Anurag Thakur: I am feeling emotional, happy and proud

Thakur added, "For the third time in the country, an NDA government is going to be formed under the leadership of Hon'ble Prime Minister Shri Narendra Modi ji."

Union Minister Anurag Singh Thakur won the Hamirpur Lok Sabha seat for the fifth consecutive time by more than 1 lakh 82 thousand votes.

Citroén launches ‘Do What Matters’ campaign featuring MS Dhoni ahead of T20 World Cup

The "Do What Matters" campaign, executed by Leo Burnett, Mumbai and will be amplified across OTT, TV, print, social media, YouTube, Google, OOH, and on-ground activations. 

The “Do What Matters” campaign will kick off with the launch of Citroën Team Dhoni, a nationwide initiative aimed at rallying fans to support the Indian Cricket Team during the T20 World Championship.

FSSAI directs FBOs to remove claim of ‘100% Fruit Juices’ from the label and ads of fruit juices

Such claims are misleading, particularly under conditions where the major ingredient of the fruit juice is water and the primary ingredient, for which the claim is made, is present only in limited concentrations, or when the fruit juice is reconstituted using water and fruit concentrates or pulp. (Representative image via Unsplash)

Upon thorough examination, FSSAI concluded that, according to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, there is no provision for making a ‘100%’ claim.

Cannes Lions 2024: Harpic, Lay’s and ESAF Small Finance Bank pick shortlists in Glass Lions category

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

Tgthr Mumbai and Reckitt Benckiser Gurgaon, Leo Burnett Mumbai and McCann WorldGroup Gurugram are the agencies behind the brand work that has been shortlisted.

SC mandates self declaration by advertisers, ad agencies before releasing ads; MIB activates declaration portal

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Ministry of Information and Broadcasting (MIB) will activate the self-declaration portal on June 4, 2024. No ads will be permitted to run on TV, print media, or the internet without a valid Self-Declaration Certificate.

Doordarshan to telecast T20 World Cup matches

Doordarshan has reached an understanding with leading global sports bodies like NBA and PGTA for showcasing their content on DD Sports. NBA’s popular e-sports property NBA 2K League matches are telecast on DD Sports Channel.

Prasar Bharati is in advanced stages of negotiations with different sports bodies and agencies to showcase different sports leagues and properties on its sports channel.