Commerce Minister urges industry to promote Brand India through focus on quality

Minister of Commerce and Industry, Piyush Goyal interacted with CEOs of PLI Beneficiary Companies as part of Make in India campaign.

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| September 30, 2024 , 8:19 am
Goyal further urged CEOs to focus on increasing domestic value addition in their products to make India self-reliant.
Goyal further urged CEOs to focus on increasing domestic value addition in their products to make India self-reliant.

Marking a decade of the transformative ‘Make in India’ initiative, Minister of Commerce and Industry, Piyush Goyal, urged the Indian industry to focus on prioritizing the production of high-quality goods to promote Brand India through sustainable practices in line with Prime Minister’s vision of Make in India with “Zero Effect; Zero Defect”.

Goyal said this while engaging with the CEOs of over 140 Production Linked Incentive (PLI) Scheme beneficiary companies in an interactive session.

Addressing the gathering, Goyal applauded the efforts of PLI beneficiary companies which have been instrumental in driving growth across vital sectors, creating jobs, and positioning India as a global leader in manufacturing. He also expressed gratitude to global champions for their dedication, significant investment in producing innovative products and contribution in generating employment through the PLI Schemes.

Goyal further urged CEOs to focus on increasing domestic value addition in their products to make India self-reliant. He also urged the industry to support domestic manufacturers in this regard. He also sought feedback from industry leaders on decriminalization/ liberalization of laws to promote ease of doing business.

Goyal encouraged continued dialogue between industry leaders and the government through implementing Ministries/ Departments and respective PMAs in coordination with DPIIT, emphasizing the importance of policy support and creating an enabling environment for future growth. He mentioned that the industry stakeholders may approach Invest India, National Investment Promotion and Facilitation Agency, to facilitate technology transfer and foreign collaborations.

He further stated that the Government is committed in fast tracking all the necessary approvals related to PLI industry and also providing handholding support in achieving greater market access.

Senior officials from implementing Ministries/ Departments and Project Management Agencies (PMAs) were also present. The interaction focused on the tangible outcomes delivered by PLI Scheme across 14 sectors.

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