Simply Speaking – Page 4

Simply Speaking: The world of behaviourism and why it matters in marketing

Marketing is a stimulus. Like with all other stimuli, a person builds up a ‘cognitive map’ of the world. Human behaviour obviously leaps way beyond conditioned learning. (Representational image via Unsplash)

That people can condition themselves to produce emotional responses to objects is a huge matter for marketing.

Simply Speaking: The Psychology of remembering, forgetting, knowledge and common sense

A brand’s positioning merges with other things we know or have experienced. We chatter about this with other people and share our thoughts. Its attitudes become organized. Its values become established. (Representational image: Dan Farrell via Unsplash)

What we remember, why we remember and more interestingly – why we forget. After all, a brand is memory.

Simply Speaking: Social identity, conformance and acceptance

As a part of limited trial, until March, the see through bottles will be on sale across eight Tesco Express locations in the UK. (Representational image: Philip Myrtorp via Unsplash)

All-Powerful brands can create social norms for their acceptance and inject themselves into cultural codes that enhance their centrality.

Simply Speaking: Familiarity does not breed contempt. It builds preference

Feelings are the most powerful determinants of a person’s attitudes and decisions.

Simply Speaking: Brands Need Editors. Here’s Why.

Stories serve as fundamental ingredients in allowing people to create a shared sense of being. Shared stories lead to shared values which in turn leads to a shared world view. This calls for attention to the goings on in the world as an Editor would give it. (Representational image Mayur Deshpande via Unsplash)

The rise of brand journalism signals an exciting time in media, and it shows no signs of slowing down.

Tag: Simply Speaking

Simply Speaking: The world of behaviourism and why it matters in marketing

Simply Speaking: The Psychology of remembering, forgetting, knowledge and common sense

Simply Speaking: Social identity, conformance and acceptance

Simply Speaking: Familiarity does not breed contempt. It builds preference

Simply Speaking: Brands Need Editors. Here’s Why.

Simply Speaking: TikTok is surging. For Meta or Verse

Simply Speaking: Success is a subjective phenomenon where the network matters beyond its measure

Simply Speaking: Brand Charisma – Experienced But Not Understood