Stakeholders seek reliable TV household measurements via Census

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

In the absence of reliable metrics, the industry is in dire need of comprehensive, Census-level data to measure the TV universe.

MIB: ‘Good idea’ to include questions about TV-setups in National Census – Exclusive

“In the past questions like whether a household had a radio or not were asked but considering the evolving landscape, it may be beneficial to ask more about TV setups—whether it's a satellite connection, direct-to-home (DTH) connection, or a free dish connection. This is a valuable suggestion,” Apurva Chandra said. (Representational image by Annie Spratt via Unsplash)

MIB secretary Apurva Chandra told Storyboard18 that it would be a good idea to incorporate TV-setup related questions in the upcoming National Census.

OpenAI saga: Sam Altman, Greg Brockman join Microsoft to lead advanced AI research team

Microsoft CEO Satya Nadella (right) announced both Sam Altman (left) and Greg Brockman will be joining Microsoft’s new advanced AI research team. (Image source: Moneycontrol)

Nadella’s post also confirmed former Twitch CEO Emmett Shear’s appointment as the new OpenAI CEO, mentioning that they are “looking forward to getting to know Emmett Shear and OpenAI’s new leadership team and working with them.”

News broadcasters to gain weekly access to raw level data

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

BARC India is set to eliminate the four-week rolling average, initially implemented upon the resumption of news genre ratings after a 17-month hiatus.

Simply Speaking: The Algorithmic Accord – AI, youth, and the new global paradigm

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Igor Omilaev via Unsplash)

With its tech-savvy population and robust digital infrastructure, India stands at an intriguing crossroads. The nation’s commitment to digital growth, exemplified by initiatives like ‘Digital India’, has catalysed its emergence as a crucible for AI development and application.

Proposed broadcasting Bill sparks concerns over creative freedom, content impact on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Media experts argue that the recommendations of the draft Broadcasting Services Bill may lead to content cuts and pricing changes and hinder the independence of OTT platforms, impacting both creators and consumers.