EXCLUSIVE: IPG Mediabrands gets Congress party’s media planning and buying mandate for 2024 Elections

Media planners are forecasting a wildly broad spectrum of political ad expenditures on mass media (newspapers, magazines, radio, television, and the internet), ranging from Rs 2000 crore to Rs 13,000 crore. (Image source: Moneycontrol)

The account will be handled by BPN, a division of Initiative Media, which is part of IPG Mediabrands.

22feet Tribal WW boards Axon Alex to head strategy, Shikha Davessar elevated to lead business

Spanning a career of over 16 years, Axon is a MICA alumnus and began his advertising journey with DDB Tribal. On the other hand, having associated with DDB Mudra Group for close to 10 years, Shikha’s experience extends across several prestigious Fortune 500 global brands.

Both Alex and Davessar Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide.

SAT reserves order to grant interim relief to Subhash Chandra in SEBI case

Under the Insolvency and Bankruptcy Code (IBC), 2016, RPs are appointed by the tribunal to carry on the financial affairs and process the claims against a person admitted to the insolvency resolution process.

Chandra’s counsel proposed Chandra agreeing not to serve on the board of any of the companies, provided the order is stayed to prevent prejudice to SEBI and maintain the status quo.

How YouTube is enabling creators to disclose altered or synthetic content

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.