Tag: Media

IPL 2024: Disney Star and JioCinema secure close to 30 sponsors, more deals underway

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

Disney Star and JioCinema have onboarded around 15-18 sponsors each, both having a roster of new and returning brands.

Delhi HC orders internet service providers to block illegal IPL streaming

IPL meeting ends in a stalemate due to differences of opinion on issues related to mega options and substitute players

The Delhi High Court has passed dynamic+ injunction in favour of Viacom18, the official streamer of the IPL, restraining illegal IPL streaming and ordering internet service providers to block access to rogue websites.

Sony Pictures acquires digital and TV rights of New Zealand cricket

SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons. (From left to right: Scott Weenink, CEO, New Zealand Cricket and Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business)

All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).

Integral Ad Science strikes a first-to-market partnership with Snap Inc

Stating that Snap Inc is focused on accelerating and diversifying its revenue growth, the company said that Snapchat+ subscribers more than tripled year-over-year, surpassing 9 million subscribers in Q1. The number of small and medium sized advertisers on Snapchat increased 85% year-over-year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

Ad spends on TV will not contract for the next 3-5 years: Navin Khemka, EssenceMediacom

Navin Khemka, CEO, South Asia, EssenceMediacom, stated, "My advice to our clients would be: “Choose your agency wisely, and then stay with them for a period of time. They can’t do magic overnight. They will take some time to think and come up with new ideas, and think on your brand. And if you build a good team with your agency, then stick with them.”

Acknowledging a GroupM TYNY report that says digital will account for 57 percent of all ad spends, at Rs 88,502 crore, Navin Khemka, EssenceMediacom’s CEO for South Asia said that ad spends on television will also grow, at 7-8 percent.

ZEE Entertainment launches monthly management mentorship program for performance enhancement

The violation stated reads GST demanded towards excess ITC claimed in GSTR-3B.

The 3M Program Special Committee has also identified business verticals that require a critical assessment. This includes – 1) Margo Networks (Sugarbox) 2) Teleplay & Zindagi 3) Hipi 4) Weyyak and 5) English Cluster of Linear TV Business. The Special Committee has advised that the identified business verticals will need to substantially reduce losses and enhance their performance levels.

Digital ad impressions surge beyond pre-pandemic levels, shows 4X growth in 2023 over 2019

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

According to TAM, Amazon Online India, Snapchat Inc., Samsung India Electronics, Apple Computer India, flipkart.Com were the top five advertisers on digital for 2023.

Siti Networks bankruptcy case: NCLT adjourns hearing to April 3

Star had issued a disconnection notice to Siti on January 25 for non-payment of outstanding subscription dues, requiring the platform to make the payment within three weeks or face disconnection, as per reports.

Siti Networks is a multi-system operator (MSO) promoted by the Essel Group and offers a variety of channels, including HD services, digital cable TV, and broadband services.

IPL is a chance to showcase media creativity and not just media buying: Wavemaker leadership

Storyboard18 caught up with George Kovoor, chief creative officer (CCO), Wavemaker India, and Ajay Gupte, chief executive officer (CEO), South Asia, Wavemaker, on the sidelines of the Emvies. They discussed what it takes to be a winning agency, the mood of the clients during peak advertising seasons (IPL and elections), the media trends of 2024, and a lot more.

Ajay Gupte, CEO – South Asia, Wavemaker and George Kovoor, chief creative officer, Wavemaker India, talk to Storyboard18 in an exclusive interview following their EMVIES win.